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The Transformation of Black Friday

The Transformation of BLACK FRIDAY presented by ebay deals In 2013, about 141 million consumers hit the shops for deals over Thanksgiving weekend, with more of an emphasis on Thanksgiving Day shopping. So what does this mean for Black Friday? Shoppers spent about However, when looking specifically at Black Friday, traffic at brick-and-mortar locations fell by 11.4% compared to 2012. $12.3 BILLION over Thanksgiving Day and Black Friday, an increase of 2.3% from last year, according to ShopperTrak. This is probably because more people are shopping on Thanksgiving Day. THANKSGIVING HAS BECOME THE NEXT BIG SHOPPIN G DAY: 22.3 million people shopped on Thanksgiving Day in 2010, growing to about 45 MILLION IN 2013 Let's take a look at how that compares to past years. 2008 2009 2010 2011 2012 2013 Total Amount of Sales on Black Friday Weekend $172M $195M $212M $226M $247M N/A Average Spending (Per Person) $372 $343 $365 $398 $423 $407 % of Spending Online 28.5% 37.8% 40.7% N/A N/A N/A Total Customers Who Shopped on Thanksgiving N/A N/A 22.3M 28.7M 35M 45M A NEW TREND: BLACK THURSDAY? 13 major businesses (a total of 15,525 retail locations) opened on Thanksgiving evening. Some were open all day. We're OPEN all Thanksgiving Walmart Target Staples 1,521 Stores 3,500 Stores 1,778 Stores Kmart JC Penney Kohl's Best Buy 1,221 Stores 1,100 Stores 1,100 Stores 1,055 Stores Sports Authority Old Navy Toys R Us Macy's Sears 450 1,000 Stores 877 Stores 867 Stores 850 Stores Belk 206 According to a National Retail Federation survey, many consumers were at the stores earlier this year: By 8pm on Thanksgiving After 10am By midnight on Friday 35.8% 25.4% 37.3% WHAT DID PEOPLE BUY THIS YEAR? According to comScore data, these were the top online product categories for the holiday weekend: CONSUMER ELECTRONICS APPAREL & COMPUTER ACCESSORIES HARDWARE Share of Online Dollar Sales: Share of Online Dollar Sales: Share of Online Dollar Sales: 28% 19% 7% BC CONSUMER PACKAGED GOODS SHIPPING SERVICES OTHER ITEMS Share of Online Dollar Sales: Share of Online Dollar Sales: Share of Online Dollar Sales: 5% 5% 36% Another major influencer on Thanksgiving spending is online retail. E-commerce spending continues to show growth, according to comScore data. SPENDING FROM DESKTOP COMPUTERS Thanksgiving Black Friday 2012 +21% 2013 2012 2013 +15% $633 MILLION $766 MILLION $1.042 BILLION $1.198 BILLION People spent more this year, as well. According to IBM, Black Friday's average online order value was about Social media also played a role in helping consumers find deals. Facebook referrals converted about 4X $135 AS MUCH AS PINTEREST REFERRALS. However, consumers referred from Pinterest spent about 77% more up 2.2% from 2012. than those referred from Facebook. WHAT ABOUI CYBER MONDAY? Cyber Monday 2013 was the SHOPPING DAY ONLINE Biggest in history. AAAAAAAAAA 2008 2009 2010 2011 2012 Total Money Spent $846M $887M $1.028B $1.25B $1.46B Percent Increase Over Previous Year 15% 5% 15% 22% 17% Adobe calculated that sales reached $2.29 BILLION in 2013. TODAY ONLY! Cyber Monday's peak this year was from 8 p.m. to 9 p.m., according to Adobe. In this hour, sales totaled $150 MILLION. The National Retail Federation estimated 85% OF RETAILERS' BEST DEALS were only active on Cyber Monday. ebay deals SOURCES: • News&op=viewlive&sp_id=841 •, php?name=News&op=viewlive&sp_id=1043 • http://ww- • viewlive&sp_id=1462 • • ules.php?name=News&op=viewlive&sp_id=1674 • • http://ww- • takeaways-in-2013 •• •,0,5995823.story • http:/lifehack- • day-deals-worth-it • • BillionDollar_Online_Shopping Day_of_the_2013_Holiday_Season • viewlive&sp_id=1705 • • ey/business/2013/12/01/black-friday-shopping-results/3795867/ • es/2013-11/retail-store-shopper-traffic-and-sales-up-on-thanksgiving-day-and-black-friday-says-shoppertrak • • keting/digital-index/shopping-in-a-digital-world-cyber-monday-blows-past-2b-in-online-sales/

The Transformation of Black Friday

shared by ilovegreatcontent on Dec 07
In 2013, around 141 million consumers shopped on Thanksgiving weekend, with an emphasis on Thanksgiving Day. What does this mean for Black Friday?


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