Transcript

The Semilla Project

DANONE ECOSYSTEM PROGRAMS Mexico SEMILLA CONTEXT Poor women (majority) and men Live in Mexico city, especially very pobk areas Domestic violence at home between 18 & 60 years old Ist working experience in informal® sectoR Basic school knowledge THE PROGRAM . Ensures the salespeople safety and self-esteem growth . facilitates and secures micro-depots implementation in the poorest local neighborhood through their network Semila's godtather and principal sponsoR NG0 Ciudadano, A.C DANONE. Provides nutritional and healthy products, SEMILLA sales & marketing knowledge and' technical Support to foster the door to door model implementation • Reinforces Semilla's value chain while connecting social entrepReneurs and strategic players fo maximise project's impacts ASHOKA Social entreprentues network Skills for life training: empowerment, boost Self- esteem, grow as a person TRain and empower people to let them 'geROw within a business expeRlence RESULTS formal job to access to social benefits empowerment of sålespersons Development of economic dynamics in the cominunity and poor areas 3000 to 3500 pesos/month vs mini- mum Mexican wage - 2000 pesos/month Better access to healthy food for deprived populations increased self-esteem gRow to in future job

The Semilla Project

shared by adelineb on Oct 17
366 views
0 shares
0 comments
In Mexico City, impacted by poverty, women are particularly affected by inequalities: domestic violence, difficult access to education, job insecurity in the informal sector… By planning to create 4...

Designer


Category

Economy
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size