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The Rise of 'COUPONING' in recent years

THE RISE OF 'COUPONING' IN RECENT YEARS Over the last few years, "couponing" has become an indispensable, money-saving tool for the average, American consumer! According to recent marketing research, coupon distribution has peaked at an all-time high. Couponing CHIC In 2012 alone, more If you're among the 80.6% of consumers than 274 billion coupons had a face value of $419 billion in savings. who use coupons on a regular basis, you may find the following statistics are a 'cut' above the rest! 80.6% On average, coupons for grocery items take up three-quarters of insert pages! In 2012, pre-Super Bowl I papers had the most insert | coupons: an average of 134 I pages worth! The average insert coupon value in 2012 was $1.53 Walmart In 2012, Walmart was the top advertiser of coupon inserts, followed by Walgreens and Target. Walgreens Save money. Live better. TARGET ADVERTISERI "TOP COUPON CATEGORIES' IN 2012 There were coupons issued for 348 new products in 2012. 2 3 4 Personal Care Products Yogurt Salty snacks portable snacks In recent years, coupon usage has increased by 14.3%. 14.3%. 91% of surveyed consumers plan a shopping list with coupons before shopping. On average, coupons expire within 9.9 weeks I 27% of distributed coupons from distribution. Digital-coupon allow consumers to distribution has make multiple increased with 11% more printable and paperless offers. purchases. 27% 64% of consumers regularly search the Internet for coupon savings. 64% CONSUMERS USING ONLINE COUPONS 96.8 million (expected) 2013 $100 Every hour spent couponing is worth an estimated $100 in savings. 2012 92.5 million 2011 88.2 million 25% of consumers spend up to an hour shopping for the best online discount deals. 74% of consumers search multiple coupon sources each week. 25% 74% of coupon users spend between 25% 30 minutes and 60 minutes searching for coupons per week. Moms are twice as likely to search for online coupons than any other category of women. of coupon users 52% spend more than 15 minutes per week searching for coupons MONEY SAVEDE BY CONSUMERS IN COUPONS 42% of all smartphone/tablet users used a mobile coupon. Mobile coupons are redeemed 10x more often than traditional coupons. $4.6 billion in 2011. $3.7 billion in 2010. of grocery shoppers use online digital coupons. 32% AVERAGE REDEMPTION GROWTH FOR COUPON DISTRIBUTION In-Store Advertising - 27% Shelf Pad - 30%. Digital Promotions - 31% Free-standing Insert - 36% Electronic Checkout - 39%. Internet - 263% Instant Redeemable - 48%: Magazine Pop-up - 51%* Direct Mail - 69% CALLING ALL COUPON LOVERS! IF YOU LIKED THIS INFOGRAPHIC, THEN YOU SHOULD VISIT COUPONINGCHIC.COM FOR A COMPREHENSIVE LIST OF MONEY-SAVING, COUPON-CLIPPING OPTIONS! of sources: product-introductions-gr Couponing CHIC

The Rise of 'COUPONING' in recent years

shared by w3webhelp on May 05
Are you crazy about couponing? You’re not alone! Believe it or not, 80.6% of consumers use coupons on a regular basis.Yes, it’s true that coupon mania has been on the rise over the last few years;...


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