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RBC Direct Investing Poll Summer 2012

RBC DIRECT INVESTING" POLL SUMMER 2012 RBC MAIN MOTIVATORS & BENEFITS FOR BEING INVOLVED IN MANAGING ONE'S OWN INVESTMENTS: 65% of men and women felt the top benefit was being able to plan for the future 27% 38% 28% 52% say knowing how much money they have now compared to what they will need achieving their in the future is the biggest motivator say that being able to know how say that a life event is the biggest motivator say that having 'peace of mind' is also a top benefit close they are to goals is also a top benefit WOMEN TELL US THEIR ENGAGEMENT IS ROOTED IN THE FUTURE USE OF THE INVESTMENT SUCH AS SAVING FOR A CHILD'S EDUCATION OR RETIREMENT; MEN ON THE OTHER HAND ARE MORE DRIVEN BY ACHIEVING THE TARGET AMOUNT THEY HAVE SET FOR THEMSELVES. MICHAEL MACDONALD, Vice-President, Strategy, RBC Direct Investing According to a recent RBC Direct Investing survey, both men and women are hands-on when it comes 27% to investing but they differ in what keeps them interested. The key motivator for each gender differs, but both recognize the importance of being knowledgeable and involved. 36% VS "Confidence can be increased through practice and repetition and by establishing a plan to follow," said MacDonald. "That's why we have resources like Practice Accounts that provide a no-risk way for investors to develop their skills and tools to help them create goals, build portfolios and visualize and track their progress." Men are more likely to read everything they can about a topic when learning new things about managing investments. ABOUT THE RBC DIRECT INVESTING POLL SUMMER 2012 This survey was conducted via the Ipsos l-Say Online Panel, Ipsos Reid's national online panel from June 6-11, 2012. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of 1020, with 100% per cent response rate, would have an estimated margin of error of + 3 per cent, 19 times out of 20. The margin of error within subgroups of the sample will be higher. 47% 61% VS Confidence continues to be a divergent factor between the sexes, with less than half of women agreeing that they are good investors compared to a majority of men. RBC Direct Investing Inc.* and Royal Bank of Canada are separate corporate entities which are affillated. RBC Direct Investing is a business name used by RBC Direct Investing Inc. *Member-Canadlan Investor Protection Fund. ©Royal Bank of Canada 2012. All rights reserved.

RBC Direct Investing Poll Summer 2012

shared by michee on Aug 09
For Love or Money - RBC Poll Finds Women are Motivated by Life Events, Men are Driven by Measuring Progress






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