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Mother's Day: Inside the Numbers

MOTHER'S DAY INSIDE THE NUMBERS CONSUMERS ARE EXPECTED TO SPEND $14.9 BILLION THIS YEAR MOTHER'S DAY, UP 4% FROM 2009 SPENDING ON MOTHER'S DAY 39% 83.3% will be celebrating Mother's Day of consumers plan to buy 10.7% will be spending more than last year flowers or chocolate for Mother's Day, 57% will be spending same as last year 15.5% will be spending less than last year 16.7% will not be celebrating HOW ARE PEOPLE PLANNING TO WHERE WILL GIFTS BE PURCHASED? SPEND THIS MOTHER'S DAY? Clothing/ Clothing Accessories Personal Service Flowers Jewelry (Spa Day/Massage) 35 33.6 65% 28% 26% 14% 30.4 30.4 30 Average Amount Spent $25.62 $39.08 $83.66 $57.94 25 Dinner or Brunch Books/CDs Greeting Cards Gift Certificates 19.7 52% 21% 82% 34% мом 15 Average Amount Spent $48.24 $17.79 $7.16 $37.36 10 Consumer Electronics/ Computer Accessories Housewares/ Gardening Tools Other 9% 15% 24% Average Amount Spent $87.70 $34.17 $25.62 MORE CONSUMERS PURCHASE GIFTS FOR MOTHER'S DAY THAN ANY OTHER HOLIDAY, EXCEPT CHRISTMAS. 25% HOW MUCH ARE PEOPLE 3% PLANNING TO SPEND 8% 16% plan to shop online for ON GIFTS? Mother's Day $0-25 $26-50 23% $51-100 24% 15% $101-250 $251 -499 say they plan to spend more on the web than they did a year ago $500+ 26% Source: O PERMUTO,,, ount Store Department Store Specia Clothing Store Specialty Store Online Catalog

Mother's Day: Inside the Numbers

shared by Angel on Jan 24
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Consumers are expected to spend up to 14.9 billion dollars on Mother's Day, but where does all that money go? This infographic takes a look at what people are buying on Mother's Day, how much they are...




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