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Motherly Affection: Mother's Day Spending on the Rise

MOTHERLY AFFECTION Mother's Day Spending on the Rise Mother's Day is right around the corner, and this year Moms are in for a treat. Average spending per mom is up 10.89% year-over-year from: $126.90 $140.73 Lots of Love for Moms Who is America Buying For? 19.6% 83.1% 55.5% Wife 9.6% Daughter 8% Grandmother say they expect to spend about the same as they did last year. of adults 18+ will be celebrating Mother's Day this year. 59.9% 14.5% 13.1% Mother or Stepmother say they will spend more on moms this say they will spend less this year than last year. year than last year. 1.8% Godmother As a group, young people ages 18-34 will spend the most on mother's day gifts this year. 8.4% Sister 11.1% Other Relative $140 $187 7.3% Friend Average spending in all age groups Average spending from 18-35 year-olds What Can Moms Expect From Their Loved Ones This Year? Key: 0 Average Spending per Person (2011) Percent of People Buying (2010) Percent of People Buying (2011) 28.4% Where Are They Shopping? $35.46 31.8% Clothing & Accessories The vast majority of shoppers this year plan to buy their Mother's Day gifts from a brick and mortar store. 26.2% $84.09 31.2% Jewelry (Note: Because many shoppers buy gifts from several stores, the total percentage is over 100.) 21.0% $17.96 22.7% Books or CDs 34.1% $35.00 39.9% Gift Cards $94.91 13,3% Consumer Electronics & Computer Accessories 14.5% 32% Specialty Store $34.63 18.6% 32% Department Store Housewares or Gardening Tools 30% 22% 14.0% Discount Store Online $55.98 18.3% 7% Specialty Clothing Spa, Massage, and Other Personal Treatments 3% Catalog 51.8% $48.85 54.7% Dinner, Brunch, and Other Special Outings 81.5% $7.36 82.2% Greeting Cards 65.2% $25.67 64.9% Flowers 23.8% $25.12 25.8% Other Gifts Much of the increase in spending is coming from the young: 35.8% of 18-25 year-olds say they will be spending more on mom this year compared to last. 25.8% of 24-35 year-olds also plan to spend more this year compared to last. Husbands and sons will be showering mom with more gifts this year, further contributing to the increase in spending: 17.3% of males plan to spend more this year, compared to only 11.9% of females. Milo Sources:

Motherly Affection: Mother's Day Spending on the Rise

shared by ColumnFive on Jun 24
With Mother’s Day just around the corner, this infographic takes a look at what people are planning to buy their moms this year.




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