Transcribed

How Much Money Do Americans Give Online?

ONLINE IS THE FASTEST GROWING CHANNEL FOR NONPROFITS COMMUNICATE RAISE MONEY ONLINE INFLUENCE 2010 2010 2010 2009 2009 2009 2008 2008 2008 Millions of advocacy calls to action Billions of emails Billions of dollars delivered raised ADVOCACY 4.65% AMERICANS WANT TO BE 2008 HEARD. YEAR AFTER YEAR, 8.31% ADVOCATES ARE REPRESENTING 2009 TITI A LARGER PERCENTAGE OF EMAIL HOUSEFILES. 8.53% 2010 AVERAGE ONLINE GIFT $67.47 E $80.80 $91.94 2008 2009 2010 HOUSEFILE 2008 34,736 Every usable email address is worth $12.78 2009 39,100 2010 48,701 in online giving Average number of email addresses in a housefile For more information and to see how your org stacks up visit convio.com/201lbenchmark. convio For more information visit www.convio.com, call 888-528-9501 or email [email protected] MOVE PEOPLE™ 3.8 4.3

How Much Money Do Americans Give Online?

shared by kcatoto on Dec 28

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Everyone says it’s hard to measure social good success. Well, non-profit consultancy Convio begs to differ. The firm recently put out an infographic showing that the Internet is the fastest-growing ... channel for non-profits. The graphic compares money raised, awareness gained and a variety of other factors across a three-year period. Since 2008, non-profits have cracked the $1 billion mark for online fundraising. In 2010, the average online gift jumped up to $91.94. There’s clearly a long way to go for online fundraising and social good when compared to the huge sums still collected through traditional fundraising and offline giving, but the upward trend certainly bodes well for digital philanthropy.

Publisher

Mashable

Designer

Convio