Holiday Shopping

HOLIDAY SHOPPING WHEN DO BLACK FRIDAY SHOPPERS GO OUT TO THE STORES 47% 29% GET THERE IN THE MORNING BUT NOT AS SOON AS THE GET IN LINE BEFORE THE STORES OPEN DOORS OPEN 24% WAIT UNTIL LATER IN THE DAY 65% 25% FUN SAY THE DEALS ARE GOOD SAY IT'S WHY DO PEOPLE SHOP ON BLACK FRIDAY 大 AAR 62% CRAZY SAY FIGHTING THOSE CROWDS SEEMS 其 立 ? WHAT WOULD PEOPLE PREFER TO RECEIVE 51% 25% 17% 7% AS A HOLIDAY MONEY GIFT CARD GIFT MERCHANDISE AN EXPERIENCE HOW DO PEOPLE FEEL 11% ABOUT RECEIVING 72% MONEY AS A GIFT THINK THE PERSON GIVING IT LIKE THE IDEA DOESN'T CARE THIS HOLIDAY SEASON WHEN DO MOST PEOPLE DO THEIR HOLIDAY SHOPPING? 34% 25% 22% 16% 2% 1% ON BLACK FRIDAY ON CHRISTMAS MIDDLE OF DECEMBER THROUGHOUT RIGHT AFTER HALLOWEEN CHRISTMAS EVE THE YEAR 39% 30% ARE GOING ARE GOING ТО BUY IN STORES ТO BUY ONLINE 23% WILL BUY GIFTS FOR CO-WORKERS THIS YEAR 39% 23% 11% 10% BELIEVE PRICES ARE BETTER BELIEVE SHOP ONLINE BECAUSE IT is LESS HASSLE BUY ONLINE BECAUSE THEY CAN SHIP DIRECTLY TO THE RECIPIENT THE SELECTION IS BETTER ÖNLINE ONLINE 35% 33% 25% 5% 2% WILL SPEND WILL SPEND BETWEEN $250 AND $499 WILL SPEND ΒETWEN $500 AND $999 WILL SPEND WILL SPEND LESS THAN $250 BETWEEN $1,000 AND $1,499 MORE THAN $1,500 DDB 2012 Life Style Study ® HOLIDAY SHOPPING WHEN DO BLACK FRIDAY SHOPPERS GO OUT TO THE STORES 47% 29% GET THERE IN THE MORNING BUT NOT AS SOON AS THE GET IN LINE BEFORE THE STORES OPEN DOORS OPEN 24% WAIT UNTIL LATER IN THE DAY 65% 25% FUN SAY THE DEALS ARE GOOD SAY IT'S WHY DO PEOPLE SHOP ON BLACK FRIDAY 大 AAR 62% CRAZY SAY FIGHTING THOSE CROWDS SEEMS 其 立 ? WHAT WOULD PEOPLE PREFER TO RECEIVE 51% 25% 17% 7% AS A HOLIDAY MONEY GIFT CARD GIFT MERCHANDISE AN EXPERIENCE HOW DO PEOPLE FEEL 11% ABOUT RECEIVING 72% MONEY AS A GIFT THINK THE PERSON GIVING IT LIKE THE IDEA DOESN'T CARE THIS HOLIDAY SEASON WHEN DO MOST PEOPLE DO THEIR HOLIDAY SHOPPING? 34% 25% 22% 16% 2% 1% ON BLACK FRIDAY ON CHRISTMAS MIDDLE OF DECEMBER THROUGHOUT RIGHT AFTER HALLOWEEN CHRISTMAS EVE THE YEAR 39% 30% ARE GOING ARE GOING ТО BUY IN STORES ТO BUY ONLINE 23% WILL BUY GIFTS FOR CO-WORKERS THIS YEAR 39% 23% 11% 10% BELIEVE PRICES ARE BETTER BELIEVE SHOP ONLINE BECAUSE IT is LESS HASSLE BUY ONLINE BECAUSE THEY CAN SHIP DIRECTLY TO THE RECIPIENT THE SELECTION IS BETTER ÖNLINE ONLINE 35% 33% 25% 5% 2% WILL SPEND WILL SPEND BETWEEN $250 AND $499 WILL SPEND ΒETWEN $500 AND $999 WILL SPEND WILL SPEND LESS THAN $250 BETWEEN $1,000 AND $1,499 MORE THAN $1,500 DDB 2012 Life Style Study ®