Fairtrade- what does it mean and how does it work?

WHY .... ..... O FAIRTRADE IS IMPORTANT •.... ..... 2,100,000,000 880,000,000 Why Is Fairtrade Important? 2.1 BILLION LIVE ON LESS THAN $2 A DAY THREE OF EVERY FOUR POOR PEOPLE IN 880 MILLION LIVE ON DEVELOPING COUNTRIES LESS THAN $1 A DAY LIVE IN RURAL AREAS MOST DEPEND ON AGRICULTURE FOR THEIR LIVELIHOODS HOW FAIRTRADE WORKS Stability & Fairness 93% THE ARABICA COFFEE MARKET 1989-2012: - FAIRTRADE OF AUSTRALIAN NEW YORK Comparison of Fairtrade and New York Prices CONSUMERS BELIEVE COMPANIES DEALING WITH 2011 34 yr high- supply concerns DEVELOPING COUNTRIES SHOULD PAY FARMERS AND WORKERS FAIRLY -1997 20 yr high- supply concerns 1994 Frost damage in Brazil For producers and farmers of commodities and the communities which depend on them, price volatility is directly linked to ongoing poverty. 1999 Drought in Brazil Fairtrade's fair and stable price acts as a safety net when world markets fall below a sustainable level. 2008 Global financial Icrisis 1989 Collapse of International |Coffee Agreement Fairtrade covers 991 producer organisations, representing over 1.2million farmers and workers across 66 countries. 2001 30 yr low- loversupply Investment In Development SHARE OF GLOBAL FAIRTRADE PREMIUM BY PRODUCT 34% On top of the Fairtrade price, there is an additional sum of money paid, COFFEE |24% BANANA called the Fairtrade Premium. This FLOWERS/PLANTS 9% money goes into a communal fund for workers and farmers to use to improve CANE SUGAR 9% Fairtrade Premium Calculation their social, economic and environ- COCOA mental conditions. 8% SEED COTTON 2% TEA COCOA BEANS $2.00 / metric tonne In 2011, $87 million in Fairtrade Premium was distributed to producer organisations. COFFEE TEA OTHER 6% $0.20 / pound $0.50 / kilo EDUCATION HEALTH COMMUNITY THE BUILDING OF SCHOOLS FOR A WOMEN'S HEALTH CARE FACILITY IN IMPROVED ROADS IN PNG; COMMUNITIES IN GHANA AND KENYA, HIV PREVENTION AND EDUCATION GHANA HAVE USED IT TO ETHIOPIA AND COMPUTER ACROSS AFRICA AND IMPROVED ACCESS ESTABLISH A CREDIT UNION COURSES FOR YOUNG PECPLE TO CLEAN WATER FOR COMMUNITIES IN FOR COMMUNITY FINANCE. IN SRI LANKA. PNG AND ETHIOPIA. A+ WHAT DO I NEED TO DO? LOOK FOR THE FAIRTADE MARK ON THESE PRODUCTS AND HELP REDUCE POVERTY THROUGH QUALITY ENVIRONMENT YOUR EVERYDAY SHOPPING. THE MAJORITY OF FAIRTRADE FARMERS IN INDIA HAVE INVESTED INTO GAINING ORGANIC PREMIUM IS INVESTED IN IMPROVING YIELDS CERTIFICATION, COSTA RICA HAVE DEVELOPED RIVER CONSERVATION AND FARMING METHODS PROJECTS WHILE FARMERS IN AFRICA ARE DEVELOPING CLIMATE FAIRTRADE Cotton CHANGE ADAPTATION STRATEGIES HOW WE MAKE IT HAPPEN Tea Coffee A Certified Partnership: N.G.O. FARMER Cocoa Sports Balls Quinoa Nuts BUSINESS CONSUMER Sugar Rice Fairtrade Certification (FLO-Cert) has ISO65 accreditation accepted globally as the strongest indicator that a certification body is competent and transparent. RETAIL SALES GROWTH Australia 2005-2011 $166 m (ASX All Ordinaries Index) $120 m $36.5 m $23.5 m $4.1 m $7.5 m $13 m 2005 2006 2007 2008 2009 2010 2011 Fairtrade is resilient to changes in economic conditions ....... WWW.FAIRTRADE. COM.AU f facebook.com/FairtradeAU FAIRTRADE twitter.com/FairtradeAU