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Facing 2015 Market Opportunity for Online Shopping

Facing 2015 Market Opportunity For Online Shopping Industry About The Research Survey BMI Research 2014: This survey was conducted towards 1,213 internet users in Indonesia by phone, with respondents Overall, 73% of internet users online everyday. aged 18-45 years old. It has 2.81% margin of error with 95% level of confi- dence Online Shopping in the Indonesian market will be greatly influenced by the number of population and the number of Internet users. 255.461.700 Population Prediction in 2015 MATATAT MAMMMMM 127.095.000 (Female) 128.366.700 (Male) Source: Indonesia Population Projection, Bappenas - BPS 2013 139.000.000 Internet User Prediction in 2015 Source: APJII 150.000.000 Target of Internet User in 2015 Source: Kemenkominfo, 2014 Rp Rp 73% of internet users online everyday. Source: Survey BMI Research 2014 Rp OVERVIEW 2014 Online Shopper ☆ Who Are They? 18 - 23 y.o 23 TT 8 out of 10 online shopper 24 - 30 y.o 33 35 - 35 y.o 20 36 - 40 y.o |16 47% 53% use mobile device to shop online 41 - 45 y.o What customer buy 41% 40% 11% 11% 5% 5% 4% 4% 2% Clothing Fashion & Gadget Electronics Car Beauty Games Groceries Motorcycle Ticket Accessories Accessories & Hobbies & Hotel Barriers to people Source of Awareness buying product online of Online Shop 36% I Do not trust shopping online 59% Television: TVC, News 24% Shopping offline is more fun 57% Friends / family 16% before buying I Want to try the product 56% Website 11% Don't feel it's necessary yet 33% Social Media 11% Confusing / troublesome Top 10 Awareness of Online Shop - 2014 3 5 OLX La z ada berniaga.com Jual beli di seluruh Indonesia facebook ZALORA BlackBerry. traveloka.com tokopedia elevensa | Instagram 6. 10 Key Drives to Online Shopping 1. Easy / simple 2. Cheaper 3. Do not like to shop offline 4. More product options 5. The quality of product Most Online Shopping Complaint 22% The difference between product display spesification with product received ! 9% Shipping time 4% Connection problem 5% Fraud issues OUTLOOK 2015 Penetration of Online Shopping Survey - BMI Research, 2014 Market Size Forecast Non online shopper 76% Online Shopper 24% In 2014, the penetration of online shopping among internet users reached 24% of the overall internet users. While in 2015 the market is pre- dicted to grow more than twice as much and reached 58%. The value of online shopping in 2014 is estimated to be Rp 21 trillion. With the average expenditure value per person per year Rp 825.000,- This increase is confirmed by the number of online shoppers who are willing to repurchase and non-online shoppers who are willing to do purchases in the future, added by the growth of internet users. (BMI Research) Assuming the same value of expenditure, in 2015 the total value of online shopping is predicted to increase to Rp 50 trillion. In association with: BMI RESEARCH member of bmicg manifesto IM GEN Brand & Marketing Institute Consulting Group BRAND & MARKETING INSTITUTE Digital Engagement & Experience Partner Public Relations

Facing 2015 Market Opportunity for Online Shopping

shared by BMICG on Jan 22
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In 2014, the penetration of online shopping among internet users in Indonesia reached 24%. While in 2015 the market is predicted to grow more than twice as much and reached 58%.

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