Digital Showdown: Inbound Marketing vs. Content Marketing

SHOWDOWN DIGITAL * INBOUND MARKETING VS. CONTENT MARKETING * INBOUND MARKETING: CONTENT MARKETING: Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer's interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and under- stood target audience – with the objective of driving profitable customer action." - Hubspot 35 CONTENT MARKETING INSTITUTE CONTENT MARKETING IS CONSIDERED TO BE A SUBSET OF INBOUND MARKETING. Content marketing is about creating high-quality, relevant content that connects with consumers throughout the buying process. INBOUND MARKETING IS ABOUT BRINGING PROSPECTIVE CLIENTS IN, RATHER THAN REACHING OUT TO THEM VIA INTERRUPTIVE MESSAGES. RATHER THAN BEING POLAR OPPOSITES, INBOUND MARKETING AND CONTENT MARKETING ARE MORE LIKE TWO SIDES OF THE SAME COIN. Both exist to naturally entice consumers through relevant, quality content. INBOUND MARKETING TECHNIQUES: CONTENT MARKETING TECHNIQUES: Opt-in email newsletters Speaking appearances Book publishing Blog posts Video content White papers Link-building SOME DISTINCTIONS: Inbound marketing focuses more on sales-marketing alignment Inbound marketing is more data-focused Content marketing can incorporate traditionally printed & distributed branded content Outreach to digital influencers falls more under content marketing IN THE END, THE DIFFERENCES BETWEEN INBOUND AND CONTENT MARKETING ARE LESS IMPORTANT THAN THE OVERALL GOAL OF CREATING THE KIND OF APPROPRIATE, HIGH-QUALITY CONTENT THAT BRINGS CONSUMERS TO YOUR BRAND. Information From: http://magazine.readz.com/difference-between-inbound-content-marketing http://blog.hubspot.com/marketing/difference-between-content-and-inbound-marketing http://www.business2community.com/inbound-marketing/inbound-marketing-vs-content-marketing-whats-difference-2-0790440#77wvwJyFuBcJb4Zg.97 https://www.aabacosmallbusiness.com/advisor/inbound-marketing-vs-content-marketing-difference-132548112.html http://www.square2marketing.com/blog/bid/145625/The-Difference-Between-Content-Marketing-and-Inbound-Marketing FUSION