Digital market infography

1 INCREASING BUDGETS 2 THE POWER OF VIDEO Influencer marketing budgets have nearly doubled from last year Three out of five of the most effective content types for influencer marketing are video Blog Post 36% 2019 65% Instagram Video of marketers plan to increase their budget 2018 YouTube 54% 39% Video 56% of marketers planned to increase their budgets Key influencer Marketing 4 THE CHANGING TRENDS Instagram Story 73% Instagram Post RISKY BUSINESS 78% Brands are no longer interested in partnering up with 'safe' influencers. Risky or controversial influencers offer higher engagement rates and authenticity 'INFLUENCER' Anyone with authenticity, credibility, and a loyal following is an influencer Influencers are also cautious when it comes to sharing sponsored content. They have to ensure they stay authentic and true to their personal brand 2019 CELEBRITIES AND MEGA +1M MACRO 500K-1M