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Digital Coupon Use In North America

Digital Coupon Use in North America PAre now essential to American First made their commercial appearance in 1887, when Coca-Cola used hand written COUPONS living P In 1990 Digital Coupons first made their appearance, and soon became popular as they could be printed in unlimited quantities. tickets for free glasses. P moved to Mobile phones in around 2010. 19% whereas for North America} The World Wide Coupon penetration is: 6.9% it is: COUPON USE STATISTICS 73% 57% 64% of US oline Women have printed or used a coupon from a website. of US internet users have printed or used a coupon from a website. of US internet users have printed or used a coupon from an email. 48% 74% 18% US online coupon users use mobile coupons, up from 39% in 2012 of online sharing activity in the weeks leading up to Thanksgiving is related to deals or coupons. of online display ads for beauty and personal care products feature coupons. 56.1% f 48M 47% of US moms share coupons and sale incentive information on social Online coupon sites attract over 48M monthly visitors. of mobile consumers want retailers to send coupons to their devices when they are in or near the store. media sites. 53.2M 51% US consumers will use mobile coupons by 2014. of digital coupon was used on food materials. Coupons are best served in markets with: Female-dense areas Raises Coupon use by 4.7% Compact geographic areas Raises Coupon use by 4.3% Densely populated areas Raises Coupon use by 4.2% Family-friendly areas Raises Coupon use by 3.7% Senior-dense areas Raises Coupon use by 2.4% According to RevTrax: "Areas with higher income levels use the most digital coupons, activating nearly 100% more coupons, than those at or around the median income level". The top digital coupon cities are: > VIRGINIA BEACH > HUNTSVILLE ROCHESTER, O RALEIGH O CHARLOTTE N.Y The top states overall are: > FLORIDA > NEW YORK PENNSYLVANIA > VIRGINIA O NORTH CAROLINA References: sumocoupon http://www.pinterest.com/pin/122582421077548223/ www.sumocoupon.com http://www.factbrowser.com/tags/digital_coupons/ http://marketingland.com/study-affluent-consumers-more-likely-to-use-digital-coupons- than-lower-income-groups-28766 http://www.adexchanger.com/data-nugget/demographics-and-geographies- influence-digital-coupon-activation/ http://www.emarketer.com/Article/Majority-of-US-Internet-Users-Will-Redeem-Digital- Coupons-2013/1010313 ---------

Digital Coupon Use In North America

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Find out more about the history of couponing and how people are using coupons in 2014!

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Economy
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