Deck the Halls with Mobile Shoppers

Deck the Halls MOBILE SHOPPERS Sleigh bells won't be the only thing ringing this Christmas - prepare your cash register for merry mobile shoppers during the 2013 Holiday season! TAKE SOME LESSONS FROM last year's Thanksgiving weekend & Cyber Monday trends: holiday shoppers use their mobile devices? *HOW DO* IQ A+? Thanksgiring Cafber WEEKEND MONDAY Make Purchases 70% 70% Browse/Research 60% 56% Check Prices 56% 48% Read Reviews 37% 28% Get General Store Info 29% 20% Find Store Locations 30% 17% Review Policy Info 10% Use a QR or Bar Code 7% 4% *HOW DO* shoppers learn about holiday promotions on their mobile devices? HAQOAIy Thanksgiving Ggber WEEKEND MONDAY Visit the website directly 44% 41% Email from the retailer 39% 44% Search engines 10% Word of mouth 11% 11% Other email 7% 7% Deal or shopping sites 6% 6% Retailer's social pages 3% 4% *HOW WILL* 59% about the same 37% more this year's smartphone holiday price research compare to 2012? 4% less WHERE DO CONSUMERS ULTIMATELY PURCHASE they've don research? 40% 18% purchase in-store purchase Online 18%. 15% purchase at another store purchase from another website OPEN SALE 9% do not purchase . WHERE DO CONSUMERS RESEARCH PRICES ONLINE? 69% use a general search engine use Amazon 57% use the retailer's site 41% 35% use a price comparison or barcode scanning site use another retailer's site 27% use Ebay 21% use other 2% WHAT TIPS THE SCALE & MAKES THEM BUY?* 30% 29% 57% say a better customer service say say price match loyalty points for purchasing 19% generous ay return policy from the retailer 36% say a 23% say the opportunity to have the item personalized coupon shipped directly to their homes Sources The "Deck the Halls with Mobile Shoppers" infographic was designed by 123Print. a loader in printing personalized Invitations, business cards. postcards and more Visit 123Print.com to learn more. Post Mortem: 2012 Online Holiday Shopping Senson ad business holiday cards, Christmas cards. Forrester-Bizrate Insights Holday Flash Survey 2012 Rizrate insights/Forrester Holiday Shopping Flash Surveys, 04 201 and 04 2012 123PRINT Forrester-Aprimo Showrooming Research. October 2012