Corporate Charitable Donations Rate in Canada

Corporate giving RATES OF SUPPORT TOTAL VALUE OF CONTRIBUTIONS to charities and nonprofits, by category by type of donation and nonprofit in millions of dollars DONATIONS ISponsorship & cause marketing Services I Goods Cash Donated cash Health, excluding hospitals 76% Donated goods/products 51% Social services Donated services 43% Hospitals EMPLOYEES Supported employee volunteers Sports and recreation 43% Collected funds from employees United Way 18% Public or private schools Offered payroll deduction 9% Arts and culture MARKETING Used sponsorship Universities or colleges 14% Used cause marketing 8% International aid SUPPLY CHAIN Environmental Collected money from customers/suppliers 22% Purchased from nonprofits Protection of animals/habitat 14% $0 1 TOTAL AMOUNT CLAIMED charitable and other contributions, in billions of dollars $2.5 2.414 2.452 2.262 2.320 2.0 $2.072 1.925 1.5 2011 (Q1+Q2) $1.274 billion 1.0 2005 2006 2007 | 2008 2009 2010 T'11 THE GLOBE AND MAIL » SOURCES: STATISTICS CANADA; IMAGINE CANADA