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Christmas Shopping Geography

The CHRISTMAS 2014 SHOPPING GEOGRAPHY THE 'A LA CARTE' SPECIAL The grand finale to our Retail Christmas Shopping Insights report is a detailed look at how different parts of the UK are shopping this Christmas. The greatest regional battle since the War of the Roses (who likes the orange ones anyway?), is it the city rat racers who spend the most on gifts? And do country folk have the internet connection to buy online? Our findings quash these and many more presumptions. Pull up a provincial pew and find out. PART 3 OUR RURAL, URBAN AND SUBURBAN AREAS Urban Suburban Rural RURAL SHOPPERS Buy the most gifts Buy 55% of gifts online Will shop the most online in 2015 Spend an average of £45 per gift - the least! VIIID SUBURBAN SHOPPERS Prefer to browse online Are not Last- Minute Larrys Are doing 50% of their Spend an average of £47 per gift shopping online URBAN SHOPPERS Research gifts both online and offline Most likely to buy gifts in-store 43% would use in-store apps Spend an average of £66 per gift (the most!) SHOPPER PREDICTIONS 2014 vs 2015 Online £ SPEND £ 1 YOUR CUSTOMERS SAY: They'll spend 7.8% more They'll do 51% of this year's shopping They'll rely online next less on the online Christmas high street at Christmas 2015 THREE STEPS to a happy retail CHRISTMAS Unite online and offline data to create a single view of your customer across multiple channels Create unique and truly personal experiences for every customer based on what they like, and what they buy Understand your customer in the moment and discover why they buy SOURCES THE SMART FOCUS UKCARDS ASSOCIATION SmartFocus Insights www.theukcardsassociation.org.uk/ BUSINESS Office for National Statistics INSIDER www.ons.gov.uk www.businessinsider.com SMART FOCUS MERRY CHRISTMAS FROM ALL AT SMARTFO CUS www.smartfocus.com ........

Christmas Shopping Geography

shared by SmartFocus on Dec 20
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The grand finale to our Retail Christmas Shopping Insights report is a detailed look at how different parts of the UK are shopping this Christmas. The greatest regional battle since the War of the Ros...

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