Black Friday and Savings

savings.com BLACK FRIDAY AND SAVINGS More Consumers are shopping online on Black Friday BLK FRI Total Black Friday sales (online and instore) only rose o.5% from 10.6 billion in 2008 to $10.66 billion in 2009. While Black Friday online spending rose 11% from 2008. 2009 2007 2008 $595M 2006 $531M $534M $434M 2005 $306M Black Friday is generally referred to as the busiest Black Friday online spending from 2005 to 2009 retail day of the year, but is it? Nope. Last year Cyber Monday, propelled by aggressive retailer promotions, ranked as the second heaviest spending day of the holiday season, second only to December 15, which generated $913 million from online retail spending. MON 2009 2008 $887M $846M 2007 $733M 2006 $608M 2005 Consumers headed for online $486M stores, looking for the best deals For the full holiday online shopping season in 2009, $29.1 billion was spent online, marking a 4% increase versus the same period in 2008. Cyber Monday online spending from 2005 to 2009 Black Friday Shopping Trends Shoppers who visited stores and websites over Black Friday weekend 2009: Fastest Growing eCommerce Categories for the 2009 Holiday Season 195 million Estimated Total Spent: $41.2 billion Jewelry & Watches: Consumer Event Electronics: Tickets: 120% ^15% A8% Average per person spending: $343.31 (down from $372.57 in 2008) Computer Hardware: Books & Magazines: % of shoppers whose holiday shopping was complete by the end of Black Friday weekend A6% 38.7% (% change in dollar sales from Dec 2008) Top 10 Online Retailers Ranked by Unique Audience on Black Friday 2008 7. Dell November 21: 1,527,000 Web traffic for the following sites was noticeably less a week before Black Friday, on an average holiday season shopping day. Black Friday: 1,926,000 Percent Growth: 26% 1. eBay 4. Target November 21: 8. Sears November 21: 9,227,000 1,780,000 November 21: 1,478,000 Black Friday: Percent Growth: 7% Black Friday: 4,196,000 Percent Growth: 136% 9,871,000 Black Friday: 1,639,000 Percent Growth: 11% 2. Amazon 5. Best Buy 9. Kohl's November 21: November 21: November 21: 6,503,000 8,448,000 Percent Growth: 30% 1,252,000 1,018,000 Black Friday: Percent Growth: 196% Black Friday: 3,709,000 Black Friday: 1,601,000 Percent Growth: 57% 3. WalMart Stores 6. Circuit City 10. JCPenney November 21: Black Friday: November 21: November 21: 639,000 2,889,000 Percent Growth: 352% 2,923,000 974,000 Black Friday: 6,029,000 Black Friday: 1,518,000 Percent Growth: 56% Percent Growth: 106% 2008 to 2009 Black Friday spending versus other Holiday Season Dates BLK FRI THU Black Friday MON Thanksgiving 2008: $534 million 2009: $595 million NOV 1-27 2008: $288 million 2009: $318 million Cyber Monday November 1–27 A11% A10% 2008: $846 million 2008: $10,254 million 2009: $10,570 million 2009: $887 million A5% Days to Save: with the 2010 holiday season on the horizon, shoppers have the following days to look out for in order to save on this years holiday purchases. Thu Nov 25: Fri Nov 26: Mon Nov 29: Mon Dec 13: Fri Dec 17: THU FREE BLK FRI GREEN MON MON Thanksgiving Black Friday Cyber Monday Green Monday National Free (NOTORIOUS FOR ONLINE SHOPPING) (MON WITH AT LEAST 10 DAYS PRIOR TO XMAS) Shipping Day The Big Picture: which days do Americans say they will do their Holiday shopping over the Black Friday weekend? BLK FRI SAT 65.6% SUN MON THU* 53.4% 28.8% 28.5% *THANKSGIVING 15.1% SOURCES: WWW.MARKETWATCH.COM WWW.COMSCORE.COM MARKETING.ABOUT.COM WWW.NRE.COM WWW.NIELSEN-ONLINE.COM WwW.TIME.COM CYBER MONDAY BLACK FRIDAY