America: Eyes Wide Open, Wallet Half Shut

EYES WIDE OPEN WALLET HALE SHUT: INSIGHTS 1 2 3 SELF RELIANCE "LOVE ALL, TRUST IS THE NEW INSURANCE "IT'S NOT ME... A FEW, DO WRONG IT'S YOU" TO NONE." POLICY. Shakespeare For all the news reports of high As the blame flies and Lack of trust and disgust with institutions equals Americans need to the worries escalate, Americans have become hyper-vigilant about who they can rely on and trust. It's not big business, it's not the government, and surprisingly, our study shows it's not anxiety and far- reaching impact of the recession, be strong, "get their house in order," and most Americans are acknowledging that life has changed, but tend to project both the stresses of the protect themselves. recession as well as the media or other the blame for the Americans. crisis on others. 4 5 6 40-60 520 50-7 SAL VICES AND EVERYTHING IT'S VIRTUES IS DELIBERATE. COMPLICATED. LIVING IN HARMONY. There is no single formula for coping in a post-recession world. With so many choices being made every day, personal context and attitudes change daily. If marketers try to predict or assume One thing we were The days of being able to spend freely interested in exploring without a care are was the coping strategies Americans were engaging in order over. Our heads are permanently out of the sand-we are to deal with the effects awake and aware of the recession. Were whether we like it they driven to the or not. dark side or did they find themselves seeking out goodness and light? a certain consumer response to the recession, they are in danger of being wrong. DISENCHANTED LONGING REINCARNATION WITH THE PURSUIT FOR LOST OF THE AMERICAN SPONTANEITY. DREAM. OF MONEY. While consumers have The pursuit of With all the stress and talk about financial seen positive changes and new opportunities emerge from the recession, they also admit it's exhausting to maintain the happiness has changed. Hell, the whole world seems to have changed. problems, we wanted to understand what exactly Americans would do for financial gain and what they would need in order balance. They are longing for permission to splurge and be spontaneous again. to have some sort of peace of mind. 10 SUSTAINABILITY IS THE NEW HAPPINESS. Happiness is an abstract perhaps overly simplistic-goal that doesn't necessarily resonate today; rather we see a shift toward seeking relative peace of mind in knowing we are making choices that will not bankrupt our ecosystem, our fiscal resources, our health, or our values. communispace EYES WIDE OPEN WALLET HALE SHUT: INSIGHTS 1 2 3 SELF RELIANCE "LOVE ALL, TRUST IS THE NEW INSURANCE "IT'S NOT ME... A FEW, DO WRONG IT'S YOU" TO NONE." POLICY. Shakespeare For all the news reports of high As the blame flies and Lack of trust and disgust with institutions equals Americans need to the worries escalate, Americans have become hyper-vigilant about who they can rely on and trust. It's not big business, it's not the government, and surprisingly, our study shows it's not anxiety and far- reaching impact of the recession, be strong, "get their house in order," and most Americans are acknowledging that life has changed, but tend to project both the stresses of the protect themselves. recession as well as the media or other the blame for the Americans. crisis on others. 4 5 6 40-60 520 50-7 SAL VICES AND EVERYTHING IT'S VIRTUES IS DELIBERATE. COMPLICATED. LIVING IN HARMONY. There is no single formula for coping in a post-recession world. With so many choices being made every day, personal context and attitudes change daily. If marketers try to predict or assume One thing we were The days of being able to spend freely interested in exploring without a care are was the coping strategies Americans were engaging in order over. Our heads are permanently out of the sand-we are to deal with the effects awake and aware of the recession. Were whether we like it they driven to the or not. dark side or did they find themselves seeking out goodness and light? a certain consumer response to the recession, they are in danger of being wrong. 7 DISENCHANTED LONGING REINCARNATION WITH THE PURSUIT FOR LOST OF THE AMERICAN SPONTANEITY. DREAM. OF MONEY. While consumers have The pursuit of With all the stress and talk about financial seen positive changes and new opportunities emerge from the recession, they also admit it's exhausting to maintain the happiness has changed. Hell, the whole world seems to have changed. problems, we wanted to understand what exactly Americans would do for financial gain and what they would need in order balance. They are longing for permission to splurge and be spontaneous again. to have some sort of peace of mind. 10 SUSTAINABILITY IS THE NEW HAPPINESS. Happiness is an abstract perhaps overly simplistic-goal that doesn't necessarily resonate today; rather we see a shift toward seeking relative peace of mind in knowing we are making choices that will not bankrupt our ecosystem, our fiscal resources, our health, or our values. communispace EYES WIDE OPEN WALLET HALE SHUT: INSIGHTS 1 2 3 SELF RELIANCE "LOVE ALL, TRUST IS THE NEW INSURANCE "IT'S NOT ME... A FEW, DO WRONG IT'S YOU" TO NONE." POLICY. Shakespeare For all the news reports of high As the blame flies and Lack of trust and disgust with institutions equals Americans need to the worries escalate, Americans have become hyper-vigilant about who they can rely on and trust. It's not big business, it's not the government, and surprisingly, our study shows it's not anxiety and far- reaching impact of the recession, be strong, "get their house in order," and most Americans are acknowledging that life has changed, but tend to project both the stresses of the protect themselves. recession as well as the media or other the blame for the Americans. crisis on others. 4 5 6 40-60 520 50-7 SAL VICES AND EVERYTHING IT'S VIRTUES IS DELIBERATE. COMPLICATED. LIVING IN HARMONY. There is no single formula for coping in a post-recession world. With so many choices being made every day, personal context and attitudes change daily. If marketers try to predict or assume One thing we were The days of being able to spend freely interested in exploring without a care are was the coping strategies Americans were engaging in order over. Our heads are permanently out of the sand-we are to deal with the effects awake and aware of the recession. Were whether we like it they driven to the or not. dark side or did they find themselves seeking out goodness and light? a certain consumer response to the recession, they are in danger of being wrong. 7 DISENCHANTED LONGING REINCARNATION WITH THE PURSUIT FOR LOST OF THE AMERICAN SPONTANEITY. DREAM. OF MONEY. While consumers have The pursuit of With all the stress and talk about financial seen positive changes and new opportunities emerge from the recession, they also admit it's exhausting to maintain the happiness has changed. Hell, the whole world seems to have changed. problems, we wanted to understand what exactly Americans would do for financial gain and what they would need in order balance. They are longing for permission to splurge and be spontaneous again. to have some sort of peace of mind. 10 SUSTAINABILITY IS THE NEW HAPPINESS. Happiness is an abstract perhaps overly simplistic-goal that doesn't necessarily resonate today; rather we see a shift toward seeking relative peace of mind in knowing we are making choices that will not bankrupt our ecosystem, our fiscal resources, our health, or our values. communispace EYES WIDE OPEN WALLET HALE SHUT: INSIGHTS 1 2 3 SELF RELIANCE "LOVE ALL, TRUST IS THE NEW INSURANCE "IT'S NOT ME... A FEW, DO WRONG IT'S YOU" TO NONE." POLICY. Shakespeare For all the news reports of high As the blame flies and Lack of trust and disgust with institutions equals Americans need to the worries escalate, Americans have become hyper-vigilant about who they can rely on and trust. It's not big business, it's not the government, and surprisingly, our study shows it's not anxiety and far- reaching impact of the recession, be strong, "get their house in order," and most Americans are acknowledging that life has changed, but tend to project both the stresses of the protect themselves. recession as well as the media or other the blame for the Americans. crisis on others. 4 5 6 40-60 520 50-7 SAL VICES AND EVERYTHING IT'S VIRTUES IS DELIBERATE. COMPLICATED. LIVING IN HARMONY. There is no single formula for coping in a post-recession world. With so many choices being made every day, personal context and attitudes change daily. If marketers try to predict or assume One thing we were The days of being able to spend freely interested in exploring without a care are was the coping strategies Americans were engaging in order over. Our heads are permanently out of the sand-we are to deal with the effects awake and aware of the recession. Were whether we like it they driven to the or not. dark side or did they find themselves seeking out goodness and light? a certain consumer response to the recession, they are in danger of being wrong. 7 DISENCHANTED LONGING REINCARNATION WITH THE PURSUIT FOR LOST OF THE AMERICAN SPONTANEITY. DREAM. OF MONEY. While consumers have The pursuit of With all the stress and talk about financial seen positive changes and new opportunities emerge from the recession, they also admit it's exhausting to maintain the happiness has changed. Hell, the whole world seems to have changed. problems, we wanted to understand what exactly Americans would do for financial gain and what they would need in order balance. They are longing for permission to splurge and be spontaneous again. to have some sort of peace of mind. 10 SUSTAINABILITY IS THE NEW HAPPINESS. Happiness is an abstract perhaps overly simplistic-goal that doesn't necessarily resonate today; rather we see a shift toward seeking relative peace of mind in knowing we are making choices that will not bankrupt our ecosystem, our fiscal resources, our health, or our values. communispace EYES WIDE OPEN WALLET HALE SHUT: INSIGHTS 1 2 3 SELF RELIANCE "LOVE ALL, TRUST IS THE NEW INSURANCE "IT'S NOT ME... A FEW, DO WRONG IT'S YOU" TO NONE." POLICY. Shakespeare For all the news reports of high As the blame flies and Lack of trust and disgust with institutions equals Americans need to the worries escalate, Americans have become hyper-vigilant about who they can rely on and trust. It's not big business, it's not the government, and surprisingly, our study shows it's not anxiety and far- reaching impact of the recession, be strong, "get their house in order," and most Americans are acknowledging that life has changed, but tend to project both the stresses of the protect themselves. recession as well as the media or other the blame for the Americans. crisis on others. 4 5 6 40-60 520 50-7 SAL VICES AND EVERYTHING IT'S VIRTUES IS DELIBERATE. COMPLICATED. LIVING IN HARMONY. There is no single formula for coping in a post-recession world. With so many choices being made every day, personal context and attitudes change daily. If marketers try to predict or assume One thing we were The days of being able to spend freely interested in exploring without a care are was the coping strategies Americans were engaging in order over. Our heads are permanently out of the sand-we are to deal with the effects awake and aware of the recession. Were whether we like it they driven to the or not. dark side or did they find themselves seeking out goodness and light? a certain consumer response to the recession, they are in danger of being wrong. 7 DISENCHANTED LONGING REINCARNATION WITH THE PURSUIT FOR LOST OF THE AMERICAN SPONTANEITY. DREAM. OF MONEY. While consumers have The pursuit of With all the stress and talk about financial seen positive changes and new opportunities emerge from the recession, they also admit it's exhausting to maintain the happiness has changed. Hell, the whole world seems to have changed. problems, we wanted to understand what exactly Americans would do for financial gain and what they would need in order balance. They are longing for permission to splurge and be spontaneous again. to have some sort of peace of mind. 10 SUSTAINABILITY IS THE NEW HAPPINESS. Happiness is an abstract perhaps overly simplistic-goal that doesn't necessarily resonate today; rather we see a shift toward seeking relative peace of mind in knowing we are making choices that will not bankrupt our ecosystem, our fiscal resources, our health, or our values. communispace EYES WIDE OPEN WALLET HALE SHUT: INSIGHTS 1 2 3 SELF RELIANCE "LOVE ALL, TRUST IS THE NEW INSURANCE "IT'S NOT ME... A FEW, DO WRONG IT'S YOU" TO NONE." POLICY. Shakespeare For all the news reports of high As the blame flies and Lack of trust and disgust with institutions equals Americans need to the worries escalate, Americans have become hyper-vigilant about who they can rely on and trust. It's not big business, it's not the government, and surprisingly, our study shows it's not anxiety and far- reaching impact of the recession, be strong, "get their house in order," and most Americans are acknowledging that life has changed, but tend to project both the stresses of the protect themselves. recession as well as the media or other the blame for the Americans. crisis on others. 4 5 6 40-60 520 50-7 SAL VICES AND EVERYTHING IT'S VIRTUES IS DELIBERATE. COMPLICATED. LIVING IN HARMONY. There is no single formula for coping in a post-recession world. With so many choices being made every day, personal context and attitudes change daily. If marketers try to predict or assume One thing we were The days of being able to spend freely interested in exploring without a care are was the coping strategies Americans were engaging in order over. Our heads are permanently out of the sand-we are to deal with the effects awake and aware of the recession. Were whether we like it they driven to the or not. dark side or did they find themselves seeking out goodness and light? a certain consumer response to the recession, they are in danger of being wrong. 7 DISENCHANTED LONGING REINCARNATION WITH THE PURSUIT FOR LOST OF THE AMERICAN SPONTANEITY. DREAM. OF MONEY. While consumers have The pursuit of With all the stress and talk about financial seen positive changes and new opportunities emerge from the recession, they also admit it's exhausting to maintain the happiness has changed. Hell, the whole world seems to have changed. problems, we wanted to understand what exactly Americans would do for financial gain and what they would need in order balance. They are longing for permission to splurge and be spontaneous again. to have some sort of peace of mind. 10 SUSTAINABILITY IS THE NEW HAPPINESS. Happiness is an abstract perhaps overly simplistic-goal that doesn't necessarily resonate today; rather we see a shift toward seeking relative peace of mind in knowing we are making choices that will not bankrupt our ecosystem, our fiscal resources, our health, or our values. communispace