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Ad+ing Up Consumer Confidence

Ad+ing Up- CONSUMER CONFIDENCE does increased ad spending equate to greater confidence in consumers? CONSUMER CONFIDENCE INDEX The consumer confidence index (CCI) is a measurement of consumer opinions about the current economic situation and their expectations of the future. CCI IS CALCULATED USING THE FOLLOWING THREE QUESTIONS: Do you think job prospects in your country over the next 12 months will be: Do you think the state of your own personal finances in the next 12 months will be: Considering the cost of things today and your own personal finances, would you say at this moment the time to buy the things you want and need is: excellent I good I not so good Ibad don't know GB - United Kingdom MIDDLE EAST & AFRICA JOB PROSPECTS overall, not so good regonal avera stralite 4-China AE-Unted Arb kmirales EGEgdi Arabia ZA-South Africe Kang TR-urkny EUROP on AMERICA THE WORLD SG-S MX-Merto LATINAHERICA ASIA PACIFIC GA-Ge IE-Ire NO-Non HIDDLE EAST A AFRICA CA-Conada PERSONAL FINANCES overall, good AU CN HK AD P KO MY NZ PH SG TH TW AP 100 ER GB GA HR E IT NL NO PT TR EU AE EG. SA ZA MEA AR AR MX LA 20- TIME TO BUY overall, not so good AU CN HK AD P KO MY NZ PH SG TH TW 100- FR SA THE RESULTING CCI EU NA north america US europe 66 93 MX asią AP pacific 95 MEA BR latin LA america middle east & africa 00 94 WD AU world average 95 AR bad-not so good- THE RESULTING CCI CH-Chna HK-Hong Kong MY-Makysia NNew spin GB-Uhded Kingdom GA-Grece 8-Crontis AE-Uheed Arab Emira tes SA-Saudi Arabia SG-Snpond TW-Taiwan CH-Switerland Germany DE Sp MIDDLE EAST & AFRICA AR-Argdm BR-B Zealand ID-indo South Korea IE-reland LEdy NL-Netherlands 120 AU-Astrdia NO-N PLAortugal LATIN AME RICA CA-Careda ASIA PACIFIC FA-France uS-United Stat es HORTHANORLD THEY ONorwa EUROPE THAMERICA EG-Egyst ZA.Sauth Africa MX-Mko 100 80 stabilization to region 60 AU economic crisis MY NZ PH SG TH TW AP ES ER GB GR HR JE IT NL NO PT TR EU AE EG SA ZA MEA AR BR MX LA CA US NA WD SOCIAL MEDIA In the next year, how likely are you to make a purchase based on social media and online product reviews for the following: APPLIANCES RESTAURANTS 24% 24% 41% 12% AP 20% 36% 17% 44% 22% 18% 32% 10% EU 38% 23% 20% 21% 31% not likely at all 39% 10% somewhat unlikely 18% MEA 22% 22% 18% 40% somewhat like ly 19% 40% 21% 20% LA 28% very likely 20% 49% 35% 17% AP regional average 21% 22% NA 37% 30% 17% 34% 22% 36% WD 29% 13% 12% 19% 37% 15% AUTOMOBILES ENTERTAINMENT 34% HOME ELECTRONICS 25% 31% 10% AP 19% 51% 17% 45% 20% 20% AP 19% 21% EU 33% 20% 44% 28% 19% 35% 17% 20% 33% MEA 19% 13% EU 20% 34% 21% 16% 33% 34% 42% 12% 23% MEA 19% 20% 29% 16% LA 17% 16% 19% 39% 52% 39% 28% 23% 20% LA 17% 23% NA 36% 7% 17% 39% 41% 19% 33% 26% 22% 27% WD 25% 14% NA 11% 42% 18% 20% 28% 39% 18% WD 26% 11% 19% 38% 16% FOOD & BEVERAGES TRAVEL & LEISURE BEAUTY 18% & COSMETICS 17% 42% 23% AP 18% 17% 40% 43% 22% AP 21% 29% EU 27% 12% EU 23% 23% 32% 19% 33% 19% 34% 15% 14% 35% MEA 22% 25% 48% 18% 38% 21% 22% 26% MEA 35% 18% 34% LA 23% 22% 21% 19% 36% 22% 28% 40% 16% 17% 22% LA 34% 29% 14% NA 20% 29% 42% 20% 30% 16% 19% 34% WD 26% 29% NA 18% 52% 18% 37% WD 39% 20% 21% 8% 19% 22% 27% 12% CLOTHING & FASHION EINANCIAL PRODUCTS & BANKING 22% TOYS 21% 39% 18% AP 26% 40% 35% 14% AP 22% 27% EU 50% 36% 11% 27% 29% 27% 21% 34% 22% 20% EU 56% 19% MEA 27% 27% 23% 19% 18% 32% MEA 37% 21% 34% 18% 18% LA 34% 26% 21% 26% 16% 48% 27% 14% LA 21% 8% NA 54% 40% 23% 23% 25% 12% 32% 21% 22% 17% NA 32% WD 38% 8% 58% 15% 24% WD 45% 19% 18% 27% 12% 23% 23% BABY CARE JEWELRY & ACCESSORIES 46% DATING 25% 23% AP 39% 68% 28% 26% 16% 10% 5% 8% AP 48% EU 59% 22% 22% 42% 18% 22% 15% EU 25% MEA 38% 15% 72% 49% 23% 27% MEA 54% 14% 10% 5 23% 19% LA 49% 13% 68% 24% 15% 19% 11% 5% NA 59% 20% 6% LA 15% 13% 60% 56% 16% 16% 7% 19% 17% NA 20% 17% WD 49% 70% 24% 13% 12% 6% 21% WD 60% 17% 16% *Not all percentages add up to 100 due to Nie lsen rounding error 3 GLOBAL ADVERTISING SPENDING CHANGE IN % OF MEDIA SPENDING BY REGION FROM Q1 2012 Зо TO Q1 2012 30 asia pacific io 5.4 latin america 10.3 middle east africa -0.8 _o world europe -3.6 north america -2.1 40 3.1 30 NEWSPAPER latin america 7.6 asia По расifc 3.6 middle east africa 1.4 europe world north america -4.4 middle east & africa 35.2 10 -1.4 -5.0 latin america 31.8 30 MAGAZINE Fo world europe 12.1 12.1 asia pacific north america n/a 4.4 middle east & africa 21.1 20 asia pacific io 6.7 INTERNET latin america 18.0 north america 2.6 world europe 2.8 79 Бо middle east & africa 45.3 Зо asia pacific 21.1 RADIO *******.*** latin america 7.1. To world 6.4 north america europe 4.4 middle east & africa 33.8 -1.2 Бо OUTDOOR Бо latin america 7.5 io world north america 4.0 2.8 ****** asia pacific -0.6 europe -1.2 TELEVISION asia pacific Зо 27.1 20 io world 4.1 europe 1.7 middle east & africa -6.5 north america n/a Зo middle east & africa 23.3 latin america latin america 9.6 -18.3 To world north america 2.1 3.1 asia pacific -10 1.7 europe -1.4 CINEMA MEDIA TOTAL SHARE OE MEDIA SPENDING IN Q1 2012 tv newspaper 20% magazine 7.5% 61.9% radio outdoor 2.6% internet 2.6% 5.1% çinema 0.3% SECTORS OF AD SPENDING IN Q1 2012 35 $31.0 Billion (USD) +3.7% Change (Q1 2012 vs. Q1 20n) 30 25 20 16.1 15 +5.0 14.4 -3.3 13.8 +0.5 10 п.3 +3.3 10.6 +4.3 7.6 +7.8 7-3 +4.9 7.0 +10.8 6.2 -2.6 4.2 +4.4 ENTERTAINMENT HEALTHCARE FAST MOVING CONSUMER GOODS MEDIA INDUS TRY FINANCIAL & SERVICES AUTOMOTIVE TELECOMMUNICATIONS DURABLES DISTRIBUTION CHANNELS CLOTHING share ytd 23-4% & ACCESSORIES 12.1% 10.9% 10.4% 8.5% 8.0% I 5-7% 5-5% 5-3% 4-7% 3.2% "Not all percentages a dd up to 100 due to Nielsen rounding error AD SPENDING BY COUNTRY IN Q1 2012 70 60 50 30 20 10 -10 -20 CH.Chna iorg Kong KO-Soudi MY-Mdo dend NZ-New Z w Sngpore TH-Thaiand TW-TaRACIFIC w.Tatran CH-Swit tzerland DE-Germany ES-Spoin FR-France Akapan NL-Nether erdy PT-Dortugel AlAustrala GA HA-Cealand IDindonesia SA-Soudi Arabie ZA-South Afica PH-Phikppines Greece BA-Bruzit XMerko T-tdy TR-Tukey g-United Kingdom EUROPE EG-Egypt CA-Caneda MIDDLE EAST & AFRICA e ORTH AMERICcOLD LATINAMERICA uS-United Seales AE-United Arab Emirates COMPARING AD SPENDING VS. CI In general ad spending has increased overall. The Middle East & Africa saw the most growth, while Europe saw the most decline. The Global Consumer Confidence Index has increased a mere five index points globally* since last year, yet most countries don't think now is "the time to buy". Ad spending doesn't seem to have a substantial affect on consumer confidence. ad spending consumer confidence index AU CN HK D JP KO MY NZ PH SG TH TW AP CH DE ES FR GB GR JE IT NL NO PT TR EU EG SA ZA MEA AD LA CA US NA WD CH DE ES FR GB GR HR JE IT NL EU EG SA ZA MEA AD BR MX LA CA US NA WD *World data on chart calculated from sele cted countries SOURCES: Nielsen "Global Consumer Confidente" and "Global Advertising Spend"

Ad+ing Up Consumer Confidence

shared by meghillman on Dec 20
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Entry for the Nielsen-Economist Data Visualization Contest, comparing global advertising spending to consumer confidence. While also looking at social media's effect on purchases.

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Nielsen.com

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Economy
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