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5 trends shaping London luxury property

5 trends shaping LONDON'S LUXURY PROPERTY MARKET The Survival of the Richest Favourable Tax Best City for Property Investment London as cultural hub Regime Across 2014, London overtook New York as the world's best city for luxury property investment. Çapital gains taxes and the general favourable tax treatment shown towards non-doms is one of the key reasons behind a booming luxury property market. London is perceived as safe and welcome for potential investors in property. A third of global super- prime property deals took place in London. Indeed there are fears that tax changes could drive investors away. English as international language (often a first or second language) is a big draw for new arrivals. Owning a Masterpiece Architecture, not area, is creating the new super- prime property hotspots. For example, the Shard was designed by Renzo Piano, and marks a radical departure from the surrounding architecture of Southwark. These new prestigious building projects are keen to attracting further new investment to London. Striking architecture has a notable effect on the surrounding area and appeals to other affluent purchasers. Risk and Reward London property is seen as a safe haven for assets in a time of global economic stability. In light of the global credit crunch and the Arab Spring, investment has flowed into London's prime property market. The London townhouse has been considered a symbol of luxury since the days of Georgel ........ Building Higher & Higher Developments such as One Hyde Park in London háve had the effect of recalibrating the London property market. Luxury lateral flats represents its latest inçarnation. Full, on- site amenities and concierges are the norm in today's market. A new generation The Female Entrepeneur A growing number of luxury property investors are women. For example, according to Forbes magazine, almost half of American millionaires are The acorns The key to understanding the London property market is to understand who the next generation of buyers are. High-earners in so-called 'frontier markets' such as Vietnam and Myanmar, are already speculating on London property. now women. The traders The young and gifted The newest millionaires are likely to be young, as demonstrated across the African continent. The trophy seekers Holding on to luxury prime property in London is often a case of wanting to pass wealth on to the next generation. Breathtaking architecțural design is also a point of pride for wealthy owners. Property traders are unlikely to be sentimental about buying and selling. The most vibrant markets for London property speculation will'most likely be East Asia and the Middle East. Sources : ĮNVENTIVE HOMES

5 trends shaping London luxury property

shared by SallyBraith on Apr 10
The London luxury property market is one of the cornerstones of the city's economy. A visual guide to the trends that will shape its future. Original source



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