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The 2013 Pet Budget

The Pet Budget D dedicated media provided by Dedicated Media We love our pets. We spoil them...even when times are tough, we'll make sure we take care of Fluffy. We Continue To Spoil Our Pets Annual Pet-Related Sales (in billions) $55.53 billion spent on pets in the US (2013) $60B $55.53 $53.33 Online Retail Footprint $50B $50.96 BILLION BILLION $48.35 BILLION $45.5 BILLION $40B $43.2 BILLION $41.2 BILLION $38.5 BILLION 14.1% BILLION $30B 84% of pet retailers have websites lift in 2013 $20B of those retailers. $10B 2006 2007 2008 2010 2012 58% have Twitter 2009 2011 2013 (estimated) 62% have Facebook Our Pets Are Worth It Where's the Money Going? 2012 2013 4% Food $20.64 $21.26 24% Purchase Pets Supplies Supplies / OTC Medicine $12.65 $13.21 26% Vet Care $13.67 $14.21 Vet Care 38% Purchase Pets $2.21 $2.31 Food 8% Grooming & Boarding $4.16 $4.54 Grooming & Boarding *Annual sales by category in billions The American Household.Pets Are Part Of The Family 56.7 63% include pets on holiday cards 45.3 16.1 6.9 EVERY 6.9 5.6 very STEVE. SARAH S and eleven two th Y JOHNSTONE US households with pets (in millions) 178.9 million 82.5 million cats & dogs are owned in the U.S. US households own a pet 2 out of 3 households have pets, up from 1988 when only 1 in 2 households had pets. That's 95.6 million cats and 83.5 million dogs! 3. 6.1% increase Holiday Celebrations in employment in grooming & boarding industry We involve our pets in our holiday traditions... People take better care of their pets than they do themselves. Valentine's Day: $815 Million A Halloween: $370 Millior Christmas: $5 Billion SOURCES: 2013 APPA National Pet Survey; American Pet Owners Association; AdAge, Time D dedicated media it's just smart www.dedicatedmedia.com Los Angeles | New York | San Francisco | Chicago 1-888-975-9909

The 2013 Pet Budget

shared by dedicatedmedia on Aug 27
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Dedicated Media provides a closer look at how much consumers spend on their pets.

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dedicated media

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Melissa Burgos

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Economy
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