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2013 Back to School Spending

Break out the Compons Spending is down and consumers are hungry for deals. BACK TO SCHOOL 2013 provided to you by Dedicated Media $26.7 billion $72.5 billion $45.8 billion C00 is expected to be spent on grades K-2 000 is expected to be spent between K-12 and college is expected to be spent on college students Parents are expected to spend an average of.. Mobile Rules! College shoppers are expected to spend an average of.. Consumer use smartphones to Research - 52% Purchase - 34% Coupons - 4% $230.85 $19905 $90.49 $14.39 on school supplies on clothes on electroniCs on shoes $203.28 on electronics $22.70 $65.60 on clothes on shoes 62.7% VS 37.3% Back-to-School VS Back-to-College Average Spending by Year 621% VS wil shop in-store will shop online 37.9% 0000 $1000 - Back-to-College }8% will shop in-store will shop online 6- 72.9% of parents $800 Back-to-School1 8% |30 begin shopping 3+ weeks before school starts 42% will spend more on home furnishings $600 Back-to-College Spending less this year but looking to focus on home furnishings and big deals online. Backto-School Shopping earlier, looking for deals, teens and parents will focus on clothing and accessories. $400 2008 2009 2010 201 2012 203 SOURCE: 2013 National Retail Federation - Back to School Study Leveraging their SMARTstack ad delivery and optimization platform, Dedicated Media delivers insights that drive performance across all digital channels at volume and scale. Beyond big data - it's smart data built upon a decade of campaigns with actionable insights. Your campaign. Our platform. It's just smart. D dedicated media it's just smart Los Angeles | New York | San Francisco | Chicago 1-888-975-9909

2013 Back to School Spending

shared by dedicatedmedia on Aug 15
Dedicated Media presents 2013 Back to School and Back to College spending. Find out what people are spending the most on and where they are shopping. Special note: Mobile is on the rise.


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Melissa Burgos


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