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2012 Holiday Shopping Forecast

2012 HOLIDAY SHOPPING FOREÇAST of consumers are 58% more confident about the 2013 economy now that Obama has been reelected. 35 % said their shopping behavior will change this holiday season. V TE HERE HOLIDAY SPENDING BUDGETS 48% of shoppers plan to shop online and in-store equally this holiday season, and plan to spend the same amount ($250 - $500) as they did last year online and in-store ONLINE ONLY SPENDING BUDGET TOTAL IN-STORE ONLY SPENDING BUDGET HOLIDAY SPENDING BUDGET $1- $100 $1-$100 $100 - $250 $1- $100 33% 25% 24% $100 - $250 35% $100 - $250 37% $250 - $500 $500 - $IK $IK + 25% $500 - $1K I 10% | 3% $250 - $500 40% 22% $250 - $500 $500 - $IK |20% $IK + | 29 $IK + SORRY MOBILE YOU JUST WON'T MAKE THE CUT 51% of consumers don't plan to browse or make purchases on their smartphone or tablet this holiday season. 51% 58% won't be using their mobile device or tablet to price comparison shop while in-store. FLASH SALE SITE FRENZY Fab.. GROUPON Joss & Main Relala JETSETTER ONE KINGS LANE Nearly 1 out of every 2 people is a member of a flash sale site. Their top reasons for signing up: 46% Friend & Family encouraged Great discounts 42% and deals 34% Unique products & services 24% Like not having 0 to search for products or deals 58% of consumers plan to make a holiday purchase from a flash sale site if given the right product or offer. f www.faceb0o... FACEBOOK IS WHAT THEY FANCY 44% of shoppers have bought a product, service or trip they've seen shared on a social media site. Of these shoppers, 85% of them found the item on FACEBOOK. FACEBOOK 85% TWITTER 23% PINTEREST 15% TOP5 DEALS & OFFERS SHOPPERS WANT THIS SEASON BUY ONE, GET ONE FREE 01 FREE SHIPPING PERCENTAGE OFF 04 HASSLE FREE RETURNS & EXCHANGES 02 05 OVERNIGHT SHIPPING HELLO COUPON COLLECTORS & REWARD REAPERS Shoppers will be hitting up these sites for deals, discounts, points, and rewards! SWAG bucks RetaMeNot MyPoints BLACK FRIDAY & CYBER MONDAY SHOPPING LIST 30% 14% 70% HOME GOODS JEWELRY ELECTRONICS 38% 44% 50% TOYS CLOTHING & SHOES MEDIA RESEARCH FIRST, BUY SECOND When looking for gifts this holiday season, shoppers will turn to these before buying: 64% Product reviews & recommendations 59% Discounts sent via mail & email 27% Social media sites 23% Holiday gift-giving guides JINGLE ALL THE WAY WITH AMAZON AND EBAY 89% of consumers will search on sites like Amazon and eBay to find their holiday gifts for cheaper MEET IT OR BEAT IT 52% of shoppers will not make an in-store purchase this holiday season if stores do not match competitors' prices. G STEELHOUSE Data derived from an online poll of 400 nationwide consumes conducted by SteelHouse and | 1 888 9 STEELHOUSE 888

2012 Holiday Shopping Forecast

shared by SteelHouse on Nov 12
SteelHouse’s latest holiday-focused consumer survey revealed some pretty surprising trends retailers can expect to see this season. Want to know how much shoppers are planning to spend this holiday ...




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