2011 Small Business Holiday Season Wrap-Up

HOW SMALL BUSINESSES FARED DURING THE HOLIDAYS 2011 SMALL BUSINESS HOLIDAY WRAP UP (2010-2011) Change in Average Holiday Ticket Change in Holiday Iransaction Count Change in Holiday Sales Volume +$4.59 +2% +5% A CLOSER LOOK AT 201i HOLIDAY SALES VOLUME HOLIDAY SALES GROWTH SLOWED SLIGHTLY Though small businesses saw 5 percent growth in sales volume in the 2011 holiday, the growth was half of what previous years seen. 10% 10% 5% 2008 2009 2009 2010 2010 2011 MIDWEST SMALL BIZ SALES SURGED Small businesses in the Midwest saw the greatest growth in sales volume compared to the 2010 holiday season. Change in Holiday Sales Volume By Region (2010 - 201m) MIDWEST NORTHEAST WEST 4% 7% 6% PACIFIC SOUTH AGRICULTURE AND FORESTRY SMALL BUSINESSES FELT HOLIDAY CHEER Small businesses in agriculture, forestry, or fishing-related industries saw the biggest spikes in sales volume during the 2011 holiday season. Change in Holiday Sales Volume By Industry (2010 - 201) 14% 8% 7% 4% 3% AGRICULTURE TRANSPORTATION OTHER SERVICES RETAIL TRADE WHOLESALE TRADE FORESTRY COMMUNICATION FISHING ELECTRIC GAS SERVICES intuit. SOURCE: INTUIT PAYMENTS DATA