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Windows 8: Through the Eyes of Consumers

Windows 8 mashw rk Translating the Social Web Through the eyes of consumers. 165,968 opinions about Windows 8 were shared on Twitter between June 15th, 2011 and September 22nd, 2011. We analyzed discussion about initial reactions, hardware options, operating system comparisons, and new features. Initial Reactions 15% • 9,895 Tweets Excited Skeptical Suggestions 47% 20% 33% 4,651 Tweets 1,979 Tweets 3,265 Tweets With overall positive sentiment, Windows 8 is entering the market in a strong position. Hardware 17% • 11,215 Tweets Tablet Desktop/Laptop 47% 53% Of this group, 44% (2,615 opinions) did not believe Windows 8 would work Almost all opinions were optimistic or intrigued about Windows 8 on tablets. 5,271 Tweets 5,944 Tweets well on a desktop. Tablets appear to be preferred as half the conversation regarding PCs is negative. OS 27% • 17,811 Tweets 59% Comparing Windows 8 and iPad/iOS 41% Comparing Windows 8 and Android 10,508 Tweets 7,303 Tweets Windows 8 is better than iOS iOS is better Almost all the conversation favored Windows 8 63% 37% over Android. The tablet friendly Metro Ul is being favorably compared to iOS and Android. Features 41% • 27,047 Tweets Metro UI Boot Time Xbox 360 Other* 20% 34% 24% 22% 5,409 Tweets 9,196 Tweets 6,491 Tweets 5,951 Tweets *Tiles, Cloud, App Store, etc. Amongst the many new features, the improved boot time is the most anticipated. Buzz June 15, 2011 to September 22, 2011 September 13 - 16 46% of all opinions were Tweeted during the 4 day Microsoft Build Windows Conference Early conversation is comprised of developers, tech savvy individuals, and early adopters. As consumers become more aware of Windows 8, the focus of conversation will likely change. mashw rk Translating the Social Web For methodology and more info email: info@mashwork.com 349 5th Ave · New York, NY 10016 • mashwork.com

Windows 8: Through the Eyes of Consumers

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Microsoft recently held their Build Windows conference in Anaheim, CA from September 13th to 16th. Here they gave an in-depth look at their much anticipated new operating system, Windows 8. We wante...

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