Who is the Modern Media Consumer?
WHO IS THE MODERN MEDIA CONSUMER? ON A TYPICAL DAY... 92% 46% 7% of Americans use multiple platforms to get news of Americans get news from 4-6 MEDIA PLATFORMS of Americans get news from A SINGLE MEDIA PLATFORM 18% of adults say it's HARDER to keep up with news and information today than it was five years ago 25% of adults say there's NO DIFFERENCE between now and five years ago 55% of adults say it's EASIER to keep up with news and information today than it was five years ago 78% 73% 61% 54% 50% 26% 17% WATCH THE NEWS on a local TV station READ THE NEWS online WATCH THE NEWS LISTEN TO THE NEWS on a radio station at home or in the car READ THE NEWS READ THE NEWS READ THE NEWS on a national TV station (CBS, CNN, FoxNews) in a national newspaper (New York Times, USA Today) in a local newspaper on their cell phones ............. Of that 61%, 37% of internet news readers have THE MOST POPULAR ONLINE NEWS SUBJECTS ARE (by the percentage that follows them): contributed to the creation of news, commentary about it, or dissemination of news via social media. THEY HAVE: II 37% 81% 73% WEATHER NATIONAL EVENTS 25% commented on a news story 回回 日 何 们 何 何 $4$ 17% posted a link on a social networking site 66% 64% 65% do not have a single favorite site for news HEALTH AND MEDICINE BUSINESS AND MONEY 11% tagged content 21% | routinely rely on one site for news and information 9% created their own original news material or opinion piece 62% 60% 3% tweeted about news INTERNATIONAL EVENTS SCIENCE AND TECHNOLOGY SOURCE: JOURNALISM.ORG STATE OF THE MEDIA 2010 Flowtown. WHO IS THE MODERN MEDIA CONSUMER? ON A TYPICAL DAY... 92% 46% 7% of Americans use multiple platforms to get news of Americans get news from 4-6 MEDIA PLATFORMS of Americans get news from A SINGLE MEDIA PLATFORM 18% of adults say it's HARDER to keep up with news and information today than it was five years ago 25% of adults say there's NO DIFFERENCE between now and five years ago 55% of adults say it's EASIER to keep up with news and information today than it was five years ago 78% 73% 61% 54% 50% 26% 17% WATCH THE NEWS on a local TV station READ THE NEWS online WATCH THE NEWS LISTEN TO THE NEWS on a radio station at home or in the car READ THE NEWS READ THE NEWS READ THE NEWS on a national TV station (CBS, CNN, FoxNews) in a national newspaper (New York Times, USA Today) in a local newspaper on their cell phones ............. Of that 61%, 37% of internet news readers have THE MOST POPULAR ONLINE NEWS SUBJECTS ARE (by the percentage that follows them): contributed to the creation of news, commentary about it, or dissemination of news via social media. THEY HAVE: II 37% 81% 73% WEATHER NATIONAL EVENTS 25% commented on a news story 回回 日 何 们 何 何 $4$ 17% posted a link on a social networking site 66% 64% 65% do not have a single favorite site for news HEALTH AND MEDICINE BUSINESS AND MONEY 11% tagged content 21% | routinely rely on one site for news and information 9% created their own original news material or opinion piece 62% 60% 3% tweeted about news INTERNATIONAL EVENTS SCIENCE AND TECHNOLOGY SOURCE: JOURNALISM.ORG STATE OF THE MEDIA 2010 Flowtown. WHO IS THE MODERN MEDIA CONSUMER? ON A TYPICAL DAY... 92% 46% 7% of Americans use multiple platforms to get news of Americans get news from 4-6 MEDIA PLATFORMS of Americans get news from A SINGLE MEDIA PLATFORM 18% of adults say it's HARDER to keep up with news and information today than it was five years ago 25% of adults say there's NO DIFFERENCE between now and five years ago 55% of adults say it's EASIER to keep up with news and information today than it was five years ago 78% 73% 61% 54% 50% 26% 17% WATCH THE NEWS on a local TV station READ THE NEWS online WATCH THE NEWS LISTEN TO THE NEWS on a radio station at home or in the car READ THE NEWS READ THE NEWS READ THE NEWS on a national TV station (CBS, CNN, FoxNews) in a national newspaper (New York Times, USA Today) in a local newspaper on their cell phones ............. Of that 61%, 37% of internet news readers have THE MOST POPULAR ONLINE NEWS SUBJECTS ARE (by the percentage that follows them): contributed to the creation of news, commentary about it, or dissemination of news via social media. THEY HAVE: II 37% 81% 73% WEATHER NATIONAL EVENTS 25% commented on a news story 回回 日 何 们 何 何 $4$ 17% posted a link on a social networking site 66% 64% 65% do not have a single favorite site for news HEALTH AND MEDICINE BUSINESS AND MONEY 11% tagged content 21% | routinely rely on one site for news and information 9% created their own original news material or opinion piece 62% 60% 3% tweeted about news INTERNATIONAL EVENTS SCIENCE AND TECHNOLOGY SOURCE: JOURNALISM.ORG STATE OF THE MEDIA 2010 Flowtown. WHO IS THE MODERN MEDIA CONSUMER? ON A TYPICAL DAY... 92% 46% 7% of Americans use multiple platforms to get news of Americans get news from 4-6 MEDIA PLATFORMS of Americans get news from A SINGLE MEDIA PLATFORM 18% of adults say it's HARDER to keep up with news and information today than it was five years ago 25% of adults say there's NO DIFFERENCE between now and five years ago 55% of adults say it's EASIER to keep up with news and information today than it was five years ago 78% 73% 61% 54% 50% 26% 17% WATCH THE NEWS on a local TV station READ THE NEWS online WATCH THE NEWS LISTEN TO THE NEWS on a radio station at home or in the car READ THE NEWS READ THE NEWS READ THE NEWS on a national TV station (CBS, CNN, FoxNews) in a national newspaper (New York Times, USA Today) in a local newspaper on their cell phones ............. Of that 61%, 37% of internet news readers have THE MOST POPULAR ONLINE NEWS SUBJECTS ARE (by the percentage that follows them): contributed to the creation of news, commentary about it, or dissemination of news via social media. THEY HAVE: II 37% 81% 73% WEATHER NATIONAL EVENTS 25% commented on a news story 回回 日 何 们 何 何 $4$ 17% posted a link on a social networking site 66% 64% 65% do not have a single favorite site for news HEALTH AND MEDICINE BUSINESS AND MONEY 11% tagged content 21% | routinely rely on one site for news and information 9% created their own original news material or opinion piece 62% 60% 3% tweeted about news INTERNATIONAL EVENTS SCIENCE AND TECHNOLOGY SOURCE: JOURNALISM.ORG STATE OF THE MEDIA 2010 Flowtown. WHO IS THE MODERN MEDIA CONSUMER? ON A TYPICAL DAY... 92% 46% 7% of Americans use multiple platforms to get news of Americans get news from 4-6 MEDIA PLATFORMS of Americans get news from A SINGLE MEDIA PLATFORM 18% of adults say it's HARDER to keep up with news and information today than it was five years ago 25% of adults say there's NO DIFFERENCE between now and five years ago 55% of adults say it's EASIER to keep up with news and information today than it was five years ago 78% 73% 61% 54% 50% 26% 17% WATCH THE NEWS on a local TV station READ THE NEWS online WATCH THE NEWS LISTEN TO THE NEWS on a radio station at home or in the car READ THE NEWS READ THE NEWS READ THE NEWS on a national TV station (CBS, CNN, FoxNews) in a national newspaper (New York Times, USA Today) in a local newspaper on their cell phones ............. Of that 61%, 37% of internet news readers have THE MOST POPULAR ONLINE NEWS SUBJECTS ARE (by the percentage that follows them): contributed to the creation of news, commentary about it, or dissemination of news via social media. THEY HAVE: II 37% 81% 73% WEATHER NATIONAL EVENTS 25% commented on a news story 回回 日 何 们 何 何 $4$ 17% posted a link on a social networking site 66% 64% 65% do not have a single favorite site for news HEALTH AND MEDICINE BUSINESS AND MONEY 11% tagged content 21% | routinely rely on one site for news and information 9% created their own original news material or opinion piece 62% 60% 3% tweeted about news INTERNATIONAL EVENTS SCIENCE AND TECHNOLOGY SOURCE: JOURNALISM.ORG STATE OF THE MEDIA 2010 Flowtown.
Who is the Modern Media Consumer?
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