Which Laptops Do Twitter Users Want Most?

WHICH LAPTOPS DO TWITTER USERS WANT THE MOST? THE REPORTS OF MY DEATH HAVE Tablets and mobile devices are all the buzz but laptops still have a place in the conversation. Studies show that we're BEEN GREATLY EXAGGERATED. - THE LAPTOP becoming more likely to have multiple devices than rely on one sole device. It's a combination of laptops, televisions, mobile phones and tablets that are starting to enter homes across North America. THE RELATIONSHIP BETWEEN TWITTER & ELECTRONICS On Twitter, 53% of consumers recommend companies or products in their ttttweets and 48% follow through with the intent to buy that product or service. Twitter is the #1 online channel for influencing purchase decisions surrounding electronics. -Mashable -Sprout Social IN ONLY FIVE DAYS WE FOUND 841,315 CONVERSATIONS ON TWITTER ABOUT LAPTOPS. ONLY 5,362 OF THESE TWEETS WERE ACTIONABLE BUSINESS OPPORTUNITIES, ONLY 979 OF THOSE TWEETS INCLUDED A BRAND NAME. WHICH BRAND OF LAPTOPS DO PEOPLE WANT THE MOST? МАСВООК PRO 34.5% MacBook Pro Mactiook Pa MACBOOK AIR 20% МaсBook Air MacBook Air HP 13% DELL DELL 11% SONY SONY 5.7% SONY SAMSUNG 4.7% SAMSUNG 3.2% TOSHIBA TOSHIBA lenovo LENOVO 1.9% 1.5% acer ACER ASUS ASUS 1.5% MacBook Pro & MacBook Less than 1% of these Air have the highest APPLE PRODUCTS conversations received ACCOUNT FOR 54% OF ALL LAPTOP BRAND MENTIONS. demand on Twitter. a response from the actual brand. WHAT A MISSED OPPORTUNITY! WHO DOES THE MACBOOK COMPETE WITH? People considering a MacBook Pro are more Yet, People considering a MacBook Air are more hp likely to compare it VS. likely to compare it with Chromebook & HP Envy. with a MacBook Air. WHO WANTS A MAC VS. vWHO WANTS A PC? Affluent people (who own a car or Mom's prefer PC over Mac have a house) are more likely to buy a Mac vs. PC. 3.6% 4.7% 41% 27% МАС PC МАС PC LeadSift cuts through the noise of social media to find relevant, timely and actionable opportunites for targeted engagement with customers and prospects in social channels. LeadSift Visit leadSift.com for more information.