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What Your Data Has Been up to Whilst You Were Sleeping

WHERE'S YOUR DATA? New rules to help save you and your company's digital life It's your right to know where your data is. You own your content and you should be able to control it: from how you store and manage it, to who sees it and ensuring your right to be forgotten. :I.1:-| 1:1 82% 81% of business say privacy laws are a top concern for them when choosing where to store data' want to know exactly where their data is being hosted' The World of Data is Exploding 18.7 Exabytes worldwide 1986 276.1 Exabytes worldwide = 1,000,000,000,000,000, 000,000 Bytes 4.4 Zettabytes worldwides = 1 Billion Terabytes = 1 Trillion Gigabytes 16 Zettabytes worldwide5 2017 2020 44 Zettabytes worldwide5 1 Zettabyte = 1000 Exabytes 2013 - 2018 - 922 million personal cloud storage users worldwide4 2 Billion = 200 Million cloud storage personal users worldwide4 Where Your Data is Stored* Worldwide data storage by regionº US 2.25 ZB EU 1.3 ZB Japan Asia Pacific 0.26 ZB 30% 0.19 ZB 0.16 ZB China 51% 0.13 ZB 0.07 ZB Mid East & Africa Latin America & India I- The US/EU Cloud Imbalance* = 3.55 ZB 81% That's 3.55 ZB generated in the US & EU combined, or of the world's data is stored in the EU and US 4.3 TB = of data per person The EU generates more than 1.5x But the US stores nearly 2x the total amount of data more data 2.18 ZB EU uS 2.25 ZB 1.38 ZB uS EU 1.3 ZB Estimates based on available data. Why it's better in Europe The EU has the highest level of data protection standards in the world – including communications, privacy and data protection. European Convention on Human Rights - Article 8 The right to respect one's "private and family life, his home and his correspondence," subject to certain European Charter of Fundamental Rights - Article 8 Everyone has the right to the protection of personal data concerning him or her. Everyone has the right of access to data which has been collected concerning him or her, and the right to have it rectified. European Charter of Fundamental Rights - Article 7 "Everyone has the right to respect for his or her private and family life, home and communications." restrictions that are "in accordance to lau" and "necessary in a democratic society." Only 22% 73% of European Union citizens have full trust in Internet companies such as search engines, social networking sites and e-mail services. of Europeans want to give their specific approval before the collection and processing of their personal information. Digital Single Market Strategy Can the EU create a United States of Europe for tech startups? > Simplify tax, copyright,e-commerce and competition regulations, making it easier to launch new businesses. > Upcoming European Data Protection Regulation Improve market conditions for European Stronger privacy rights including consent and the right to be forgotten Unified compliance for all states-and all foreign Better access to online goods and services digital activities companies handling EU data Maximize the growth potential of Europe's digital economy 4 Steep penalties for rule breaches Privacy by design 4 Ways to Protect Your Data How do you make sure your content is safe from cybercriminals and foreign government intervention? Ask your provider where your data is stored Choose a provider that lets you select where to place your data • Claim your right to personal data protection • Service providers should be required to explicitly ask your permission · Ensure your right to be forgotten • Use services that allow you to easily erase your data or determine the lifespan of your data Zettabox.com is an example of a genuinely European cloud storage solution. Its slogan is "it's better in Europe". Zettabox decided to base its operations entirely in Europe in order to provide a high quality cloud service, with the highest possible level of protection. European Commission, 20152 Sources 1. www.peerl.com/sites/default/files/pdf/Peer1-Report-nSA-Survey-NA.pdf 2. www.ec.europa.eu/justice/data-protection/files/data-protection-big-data_factsheet_web_en.pdf 3. www.martinhilbert.net/WorldinfoCapacity.html/ 4. www.cisco.com/c/en/us/solutions/collateral/service-provider/global-cloud-index-gci/Cloud_Index_White_Paper.html 5. www.emc.com/leadership/digital-universe/2014iview/ 6. www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation 7. www.idc.com/downloads/where_is_storage_infographic_243338.pdf It's better in Europe 2007 2014 *.... CN

What Your Data Has Been up to Whilst You Were Sleeping

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Its your right to know where your data is. You own your content and you should be able to control it

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