Valentine's Day Online: How, when and where people are spending

Valentine's Day Online Valentines $15BN +TIP. 58% of North Americans Day & they spend a lot! celebrate Valentine's We're spending less on our partners, but more on our pets. What are we buying for our special Candy someone? 53% 48% 34% 17% 13% In 2011. North Americans spent $681 million on their pets. That's more than double what we spent five years ago. ($310 million) In 2011, North Americans spent $9.3 billion on that special someone. That's down 18% from five years earlier. ($I1.3 billion in 2007) of American women would kick their 53% boyfriends to the curb if they didn't get something for Valentine's Day. 15% of American women send themselves flowers on Valentine's Day. Annual condom sales peak around Valentine's Day -- 20 to 30 percent RRYNLGPTYC APAUUUECOE MAMUJASOND higher than usual. More home pregnancy tests are sold in March than in any other month. +++ ! $116.21 The average person spent on Valentine's Day shopping in 2011 30% waited until Valentine's Day or the day before to shop. 2 out of 3 people shopped for Valentine's Day at stores I out of 3 did their shopping online 21.5 SECONDS Which is bad news when you consider that of a site's vistors will bounce after is the average load time of 10 top Valentine's Day shopping sites, from VictoriasSecret.com to 57% waiting just VermontTeddyBear.com, in the week leading up to Valentine's Day. 3 SECONDS FLORISTS ARE HARDEST HIT ON VALENTINE'S DAY On Valentine's Day morning, pages can take up to 4X longer to load than usual... or can crash completely. Florists make 25% 14 of their annual holiday sales on Valentine's Day. Upgrade website! It's also when their websites get hit hardest. FORGET IT! MIGHT AS WELL JUST DO LAUNDRY. %24 strangeloop www.strangeloopnetworks.com SOURCES: 1. Annual RAMA Survey - Valentine's Day Consumer Shopping, Buying, and Spending Predictions and Trends (2007-2011) 2. CT News 3. Durex (2007), Nielsen (2008) 4. U.S. National Retail Federation (2011), eBillMe (2011) 5. WebSitePulse (2011), PhoCusWright (2010) 6. Pingdom (2011) JAN FEB GIFT