Transcript

Using Images in Emails

GetResponse Using Images in Emails now! Why use images in email They look great and people like them. They make things visually appealing. Used the right way, they can generate more click-throughs. Don't rely solely on images Never make your email just one big image. If subscribers have images disabled, they won't be able to see anything. This is annoying and can eventually lead to unsubscribes. Here's an Example: Source Accents Sae SS Today Coe y pe See SS Tody C e rgenMew ACCENTS LIMITED TIE ONn OFFER ENOS duet 75. And here's how With Images Disabled it's supposed to look. Best practices for images Size and Weight: Talk with your email service provider (ESP) to understand the limits of image size and weight. Use Image Alt Tags: For subscribers who keep images turned off, make sure your images include a descriptive text Alt Tag < This can be a call to action. Use Alt Tags that evoke the purpose of the image. Link to Hosted Version of the Email: Include a link at the top of your email template: "view email in your browser." Test, Test, Test: Find out which images are working and which aren't. Test your message with in-build Inbox Preview to check your how they render in various email clients. Use mobile-friendly templates or responsive email design to make sure your newsletters look great on both desktops and smartphones. Promotional email images This Image from C. Wonder Otf uses creative choices of color YOU'RE JUST A CLICK AWAY FROM WINNINGA. and font. $1,000 The color jumps out and catches your eye. C.WONDER Shopping Spree The fonts aren't boring and fit the branding of C. Wonder. source C Wonder This image from Woolrich gives the viewer options. SUMMER SALE ENDS SOON don't miss out 60%OFF Shop now-sizes, colors, and quantities ore limited! People like to view a choice of offers. MEN WOMEN hoe elearance NDALS $25 But don't get too crazy with options - use just a few. BOOTS top-rated otyles 40%-60% OFF SLIPPERS OR LESS MEN WOMEN MEN WOMEN MEN Source Woorich This Image from UnderArmour ne hent-h gets right to the point. WOMEN FOOTWEAR oumET Remember that consumers don't buy promotions, they buy products. this is your year. FREE STANDARD SHIPPING You can always include a promo name in the subject OP HE COLLECnoN line or headline. But showcase your product, as UnderArmour Source: UnderArmour does. U GetResponse www.getresponse.com Source: http://www.clickz.com/clickz/column/2195041/consumer-email-behavior-using-images-in-emai-marketing http://60secondmarketer.com/blog/2012/08/09/how-and-why-to-use-images-in-email/ http://www.inboxjunky.com/design-inspiration-5-examples-of-successful-promotional-emails/

Using Images in Emails

shared by hypernet563 on Jun 02
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Learn More On Why to Use Images in Emails & Best Practices For Using Image in Emails. Improve Your Click Through Rate & Ultimately Profit By Using Images in your Emails.

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