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A Trip to the Google Zoo

A TRIP TO THE GOOGLE Z00 WHAT GOOGLE ALGORITHM UPDATES MEAN FOR SEO me=N.m Mr. l03 Na Keeping track of all NA 2Ume Repl (Google's algorithm updates can feel = like visiting a zoo where they're always moving the penguin exhibit. Even the most experienced SEO masters can get a little lost. Here's BRmT Me. lo a roadmap to a few of the biggest U,It = Shp updates in recent years – plus tips on how to adjust your route accordingly. THE EVOLUTION OF GOOGLE'S SEARCH ALGORITHM 500-600 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC The number of times Google changes its search algorithm each year 3 MAJOR UPDATES Panda/Farmer Penguin Hummingbird Debuted Feb. 23, 2011 Debuted April 24, 2012 Debuted in August 2013 Later versions called only It was "Panda" announced about a month later – few had even noticed the change SCOPE OF THE CHANGE SCOPE OF THE CHANGE SCOPE OF THE CHANGE Targeted content farms and pages with high ad-to-content ratios Adjusted for spam factors, such as keyword stuffing A “brand new engine," though it still integrates pieces of old algorithms Impacted up to 12% of search About 3.1% of Impacts 90% of 90% searches 12% 3.1% queries in English were affected results Why the Name? Named after a Google engineer who was key to the update, Navneet Panda Why the Name? Some speculate it's named after the Batman supervillain Why the Name? Because it's "precise and fast" TIPS TO AVOID SERP EXILE CLICK HERE Follow me Clean up Avoid exact Blog links without no-follow tags can imply you're gaming links Avoid unnatural Clean up links, which are targeted by Penguin 2.1 (Oct. 4, 2013) your link profile aggressively match spammy directories, anchor links even old ones The roll-out of Search results still Hummingbird doesn't impact SEO substantially, according to Google and many on the ground. reward high-quality, original content, perhaps more than ever before. Sources http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904 http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904#2011 http://searchenginewatch.com/article/2163436/How-Google-Names-Its-Algorithm-Updates-Products http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904#2011 http://www.localseoguide.com/how-googles-penguin-update-got-its-name/ http://moz.com/google-algorithm-change?goback=%2Egde_4928400_member_232069904 http://searchengineland.com/google-hummingbird-172816 http://smallbusiness.yahoo.com/advisor/impact-google-hummingbird-online-reputation-management-110552236.html http://searchengineland.com/google-hummingbird-172816 http://searchenginewatch.com/article/2299665/Google-Penguin-2.1-Who-Got-Hit http://searchengineland.com/google-hummingbird-172816 Infographic by: PRESTIGE www.prestigemarketing.ca MARKETING

A Trip to the Google Zoo

shared by killerinfographics on Dec 15
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What does a panda, penguin and a hummingbird have in common? They are all algorithms that Google has used to judge the quality of websites to make your experience on Google better. Starting in 2011 G...

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