Traditional Publicity VS Content Marketing

Traditional Publicity vs. Content Marketing

Interrupts
Tv
Magazine Ads
Poster Poster
Vallas

Interrupts clients in a variety of
ways. looking to capture their
attention for a brief period of time.

3 fatal flaws:
Only holds attention for a short time.
Interrupts instead of offering something valuable.
Tends to be expensive, especially all if the campaigns are not successful.

Gives valuable Information
Forms of valuable content:
Forms of valuable content: blog
articles, podcasts (mp3
recordings), downloadable guides,
inforgaphics, videos.

Advantages:
Provide value to the clients, creating loyalty to the brand.
Blogs or videos educate the clients so they buy in the future.
create reciprocity among clients that may buy out of gratitude.
Attract clients just by writing in your blog.
Create viral content that links with the website.
Through multimedia formats, the attention of a different public is attracted. Traditional Content Publicity VS Marketing . .. TV Gives valuable information Interrupts MAGAZINE ADS Fos Fos TER TER VALLAS Forms of valuable content: NXI Interrupts clients in a variety of ways, looking to capture their atténtion for a brief period of time. Forms of valuable content: blog articles, podcasts (mp3 recordings), downloadable guides, infographics, videos. Advantages: Provide value to the clients, creating loyalty to the brand. 3fatal flaws: create reciprocity among clients that may buy out of gratitude. Blogs or videos educate the clients 2+2 Only holds attention for a short time. so they buy in the fufure. Interrupts instead of offering something valuable. Attract clients just by writing in your blog. create viral content that links with the website Tends to be expensive, especially all if the campaigns are not successful. Through multimedia formats, the attention of a different public is attracted. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] blog.attachmedia.com 3 @attachmedia ATTACHM3DIA Source> http://blog.kissmetrics.com/guide-to-content-marketing/ By Attachmedia 2012