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The state of Online Engagement 2012

Online Engagement Marketers use online engagement to dynamically adapt communication across all inbound online channels to individual visitor characteristics, in order to build a lasting relationship between a brand and a consumer. A survey sent to over 15.000 marketers in the US and Europe! INBOUND MARKETING REVOLUTIONIZED Online Engagement is important to my organisation! Integrate all customer data and channel execution to create true 80% online engagement. CHANNELS MOST USED TO ENGAGE 60% 56% 31% 29% website e-mail facebook twitter 17% 9% 6% blog webshop affiliates VISITOR CHARACTERISTICS MEASURED campaign interaction demographics 65% 41% product interest buying cycle stage 55% 37% persona industry 45% 34% TARGETING ON OWN CHANNELS 34% 66% does doesn't USING ONLINE ENGAGEMENT TOOLS 15% 57% does considering WHY ENGAGE CUSTOMERS %24 90% 67% 76% customer satisfaction conversion ratio's reduce churn rate DIRECT RESULTS 30-100X 50% 60-70% 24 more revenue more clicks more conversion Irrelevant communication is leaving town for good. No longer are inbound channel static vehicles of general messages that only suit the 'average' visitor but not the real visitor! Online Engagement is massively changing this. Marketers are making their channels adapt dynamically to the visitor that they are facing. Real relevancy in real-time. This infographic shows how many marketers are already doing this, and shares the stunning results they are reporting.This graphic represents a subtract of a survey sent to over 15.000 marketers in the US and Europe, executed by the University of Utrecht, and commissioned by GX Software. Download the full report below. DOWNLOAD FULL REPORT SOFTWARE for more info: or [email protected]

The state of Online Engagement 2012

shared by gxsoftware on Dec 07
Online Engagement is hot among marketers. But how intensively do we really use it? And what results do we achieve with it? To find out, the University of Utrecht conducted a study, commissioned by GX ...


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