SMB Confidence Index

SMB IT CONFIDENCE INDEX Comparing the characteristics and outcomes of SMBS that confidently use IT to drive their business Characteristics of Top-Tier SMBS Top-Tier SMBS Bottom-Tier SMBS Founder more likely to have large corporate experience Invests in high-quality computing infrastructure 51% 44% 51% 36% STRATEGY Uses IT strategically to move business forward More likely to deploy advanced computing initiatives 83% 44% 78% 34% Outcomes for Top-Tier SMBS Rate themselves as more secure Report fewer cyberattacks 51% 13% 78% 39% These top-tier SMBS are more secure Report losses from cyberattacks are lower 51% They better manage computing complexity Report better storage utilization rates IT is more impactful on their core business objectives Rate storage management as easier 58% 12% 58% 45% 1 Report shorter backup windows 04:38 37% 10% 3. Yet, their IT budgets are lower 100 100 00 00 7% lower overall 100 100 TF 123456789 100 400 RED DOLLARS How Can You Be a Top-Tier SMB? Think Like a Founder! 00 1 Invest for value, not cost Make investments that provide the highest value over time as opposed to the cheapest price today 2 Use IT strategically to address core business objectives Match the right IT initiative to the business goal and deploy advanced computing initiatives Keep your IT house in order Be sure to deploy robust data protection solutions such as multi-layered security and backup V Symantec. Source: Symantec 2013 Global SMB Survey