Slow Sites = Less Sales

Slow Sites = Less Sales How Slow Site Speeds Matter More Than Ever In 2012, People spent $59.1 billion during the Black Friday weekend and the Cyber Monday sales brought in $1.62 billion. Sale Rate By Page Load Time 0.045- 0.04 0.040- 167 Million 0.035- 0.03 0.030- 53% per capita 0.025 0.025 0.02 0.020- in 2012 167 million US consumers shopped online or 53% of the population. Estimated growth is 192 million by 2016 0.015 0.015 0.01 0.010- 0.005 0.000 2-3 12 Page Load Time In Seconds 0-1 3-4 4-5 5-10 3 of 6 shoppers Sites that load in 3 seconds or less convert 2x better than average Some 247 million US shoppers visited stores or shopped online over the Black Friday weekend - up from 226 million in 2011. shop online Shopping Online in 2012 2012 2011 10% 74% 74% will leave a website if it Spent about 41 % of their money online vs 39% in 2011 doasn't load on their smartphone after 5 shopping is done via mobile device. seconds Nearly 10% ofonline %24 ANDROID O IPHONE A 1 second increase in load time could cause 11% fewer page views. 16% decrease in customer satisfaction. 7% loss in coversions. Nearly 10% of online shopping is done via mobile device. Average page load time for the top 2000 retail sites was 10 seconds, 10% faster than 2011 amazon.com Amazon led 14 industry leaders in mobile retail with a response time of 4.73 seconds. A 1 second decrease in amazon's page load time would annually cost 1.6b in sales Strongest e-commere growth was in Sports e Fitness, Office Supplies, Video Games e Jewelery. Slowing down the internal results search page by 100 to 400 miliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment). References: http://nerdreactor.com/2012/11/29/black- friday-and-cyber-monday-sales-increase-from- last-year/#wMw1QSSKBxTygblO.99 national retail federation http://www.portent.com/blog/internet- marketing/fast-pages-convert-2x-better.htm Created By: ZingBroadband.com Conversion Rate