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SEO vs. PPC: Knowing Which Is Right for Your Website

SEO vs PPC A constantly evolving concept with cumulative rewards that can be reaped even after the investments have SEO stopped. The ultimate goal of SEO is to bring your website on the first page of search engine results using different optimization techniques. Get instant results even with a small initial investment. PPC gives you the freedom to set your own advertising PPC budget with real-time traceability. Brings national exposure but lasts only as long as you are willing to invest. WHEN IS IT BEST TO USE SEO? When you desire consistent results from your marketing campaign. SEO your business When you need to establish credibility in the market. • When you want to drive traffic to your website and » increase your online reach. WHEN IS IT BEST TO USE PPC? INSTANT VISITORS • When you need instant results. INSTANT RESULT • When you need to target a highly specific segment. • When promoting a time-sensitive offer. • When you are not employing SEO strategies for online Pay Per promotions. • When you want to dominate search results for a niche Click keyword category. KEY DIFFERENCES BETWEEN ORGANIC SEO AND PPC SEO vs PPC Organic SEO Pay Per Click Upfront fees to evaluate and update website with periodic monitoring. Pay as you go. Builds traffic over time. An immediate traffic booster. Has lasting effects even after investments have stoppedBuilds traffic over time. Effects last only as long you continue to pay for keywords and ads. About 80% of traffic to websites About 20% of traffic to websites originates from organic search results. comes from paid search clicks. The very first thing that grabs the attention of internet users on SERP's Only the top paid PPC ads manage to grab the attention of people 50% of the time which further are the top 3 spots which are seen by 100% of people, the 4th spot by 85% of people and the 5th spot 60%. goes down to 10% for the PPC ad placed fifth. Companies spend about 15% of their online marketing budget on organic SEO. Companies spend about 85% of their online marketing budget on PPC. Long-Term ROI. Short-Term ROI Low Time Efficiency. High Time Efficiency. Ranking is subject to algorithm changes. Ranking remains unaffected even with algorithm changes. A High Click Through Rate Of 85%. Click Through Rate: 15%. Traffic HIGH, Conversion Rate LOW. Traffic LOW, Conversion Rate HIGH. Fixed Cost (Not depended on Clicks). Cost depended on Clicks. SEO drives 75% of all search traffic, yet garners less than 15% of the marketing budget for SEM campaigns. PPC receives less than 25% of the total search traffic, yet earns 80% of the total SEM spending. IS PPC TAKING THE LEAD OR IS IT SEO WHO EMERGES AS THE KING? WHERE DO YOU CURRENTLY ALLOCATE THE MAJORITY OF YOUR DIGITAL MARKETING BUDGET? WE DO NOT INVEST IN ANY OF THESE CHANNELS WE DO NOT INVEST IN ANY OF THESE CHANNELS EQUALLY ACROSS ALL CHANNELS \8.0% SEO 16.3% EQUALLY ACROSS ALL CHANNELS 21.5% SEO 15.0% 33.3% 13.0% SOCIAL MEDIA MARKETING 15.0% PPC SOCIAL MEDIA MARKETING 9.5% PPC 42.5% 27.8% B2B B2C Depends on your business type and marketing goals. If you are a service based business, organic SEO is a better option. It is rational to get a website evaluation first and then if it makes sense for your business, add a Pay Per Click campaign that makes use of your organic SEO. CRESTMEDIA INTER NET M ARKETING Source Disclaimer: All data & images are based on the best we could find at the time. We expressly disclaim any liability for any omissions of information or errors in fact.

SEO vs. PPC: Knowing Which Is Right for Your Website

shared by Tomy6 on Jul 29
It's a classic question in Small Business web marketing. When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization(SE...


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