seo techniques

Fuzz One Media presents: THE NEW FACE OF SEO HOW SEO HAS CHANGED OLD WHAT USED TO WORK NEW NEW APPROACH TO SEO, POST PANDA & PENGUIN ON-SITE OPTIMISATION Target Specific Keywords Target a very specific set of keywords predominantly based on high search volume Target a Wider Range of Keywords Target a wider range of keywords that are likely to convert. Focus on intent & data from PPC conversions KEYWORD TARGETING User Experience is #1 Priority Avoid poor site engagement increase average time on site, pages per visit and reduce bounce rates. Title tags must still be optimised! Design Separate from SEO Onsite UX & USER EXPERIENCE Usability usually came AFTÉR a site had been optimised for search engines Almost no focus on mobile devices Page Load Times are important to users & rankings Prior for 2011, site speed didn't matter Responsive Design - think mobiles, think tablets Write Content Write Compelling Content for Your for Search Engines Write content ON-SITE CONTENT Audience targeted to search engines and high volume search Write naturally sounding engaging content targeted to humans and not search engines. Focus on your target audiences phrases Keyword Density A target 'keyword density' was the basis of the creation of on-site content. Keyword Density Not Overly Important Refrain from being repetitive with keywords as it can be flagged as content spam KEYORD Text Content Content is Diverse Focus On-site content used to be viewed as predominantly Content is multi-faceted. A lot of thought is put into Videos, Infographics, Internet memes, text content Documents (white papers), Podcasts, Presentations (slideshare) Stuff Title Tags with Keywords Target Title tag and meta description with target keyword. They didn't need to read well - so long as your keywords were present "SELL" your Content with your Title Tags Create compelling: title & meta description tags View them as 'adverts' that SELL your content HTML