SEO How Much Does SEO Cost?

SEO How Much Does SEO Cost? (Based on the answers collected in December 2011 from over 500 professional consultants and agencies in the field) 1. COLLECTED RESPONSES, BY REGION US UK G-F-I-N CA IN AU-NZ United Kingdom Canada Australia & New Zealand United States Germany, France Italy & Netherlands India 34 32 32 29 81 296 2. AGENCY/CONSULTANCY TYPE US UK G-F-I-N CA IN AU-NZ SEO Inbound Traditional Interactive Web design /development marketing marketing Paid LeadGen Specialty consultancy /boutique consulting /agency Other. consultancy /organic marketing consultancy agency /agency firm consultancy /advertising /agency /agency agency /agency 3. AGENCY/CONSULTANCY SIZE (NUMBER OF EMPLOYEES) US UK G-F-I-N CA IN AU-NZ 2-5 6-10 11-25 26-50 51-100 101-250 I 251+ I 4. NUMBER OF CONCURRENT CLIENTS US UK G-F-I-N IN AU-NZ 2-5 6-10 11-25 26-50 51-100 101-250 251-500 501-1,000 I 1,000+ | 5. AGENCY/CONSULTANCY AGE US UK G-F-I-N CA IN AU-NZ 0-6 months 7-12 months 1-2 years 3-4 years 5-6 years 7-8 years 9-10 years 10-15 years 16+ years 6. COMMON CLIENT TYPES US UK G-F-I-N CA IN AU-NZ Medium Enterprises Small, hyperlocal Small local/regional Small-Medium businesse Large Fortune 1,000 bus bus nesses esses e.g. inter- nationally recognized e.g. e.g. single e.g. multi-location retail, unfunded early startup e.g. funded web e.g. web-based e.g. nationally IBM, Nike, restaurant, retail store startup, regional business $10mm+ recognized in revenue manufacturer brand names brand names P&G 7. SERVICES PROVIDED US UK G-F-I-N CA IN AU-NZ On-Page/Site SEO Recommendations Hands-On SEO Changes to Sites/Pages Keyword Research Content Creation Suggestions Content Development Content Promotion /Viral "Pushes" Link Building Recommendations Hands-On Link Building Services Social Media Marketing Recommendations Social Media Management Analytics Setup/Reporting Infographic/Logo/Visual Design Services Website Design Services Web Development Services On-Site Training Seminars 8. PAYMENT MODELS US UK G-F-I-N CA IN AU-NZ Other models Monthly retainer Profit/revenue percent-of- growth-based pricing Project-based pricing Contract services at fixed prices By-the-hour consulting US UK G-F-I-N CA IN AU-NZ 9. MONTHLY RETAINER <$50 | $51-$100 $101-$250 $251-$500 $501-$750 $751-$1,000 $1,001-$1,500 $1,501-$2,500 $2,501-$5,000 $5,001-$7,500 $7,501-$10,000 $10,001-$25,000 $25,001-$50,000 $50,001-$75,000 $75,001-$100,000 $100,001-$250,000 $250,001+ 10. PROJECT-BASED PRICING <$100 $101-$250 $251-$500 $501-$750 $751-$1,000 $1,001-$1,500 $1,501-$2,500 $2,501-$5,000 $5,001-$7,500 $7,501-$10,000 $10,001-$15,000 $15,001-$20,000 $20,001-$30,000 $30,001-$50,000 $50,001-$75,000 $75,001-$100,000 $100,001-$150,000 $150,001-$250,000 $250,001+ 11. HOURLY RATES <$25/ hour $25-$30/ hour $31-$40/ hour $41-$50/ hour $51-$60 / hour $61-$75/ hour $76-$100/ hour $101-$150/ hour $151-$200 / hour $201-$300/ hour $301-$400 / hour $401-$500 / hour $501-$750/ hour This Infographic is based on the answers collected in December 2011 from over 500 professional consultants and agencies in the field. Designed by aytm.com | Ask Your Target Market ask your target market aytm SEOMOZ SEO Software. Sim plified. L.