Selecting The Right Content Marketing Software

How to Select the Right Content Marketing Software The Content Marketing Software Landscape Is Growing Quickly and Getting Complicated all Only There are at least 10% 110 Marketers and of organizations content marketing tools, and more everyday vendors surveyed identify more than 30 distinct integration needs claim full integration across their existing toolset Compounding This, Content Marketers Struggle With a Lack of Strategy, Coordination, and Resources Nearly Only 3 in 4 40% 15% organizations lack a formal content Lack any have a dedicated content marketing inter-departmental coordination on content marketing strategy division How Do Content Marketers Choose the Right Tools to Help Drive Efficiency and Scale? Use Cases A Map Your Business Objectives to the 8 Content Marketing Use Cases Prioritize Shortlist Vendors* Against Use Cases Your Use Cases The 8 Content Marketing Use Cases A InboundWriter Contently percussion Scripted E byline Adobe 1 CREATION Osocialwhirled 5 SnapApp livefyre saleforce DIVVYHQ Skyword Kentico itapinfluence ORACLE Ahaļogy repost Mass Relevance curata" RebelMouse O inPowered 2 CURATION & Scoop, it! 9 Stipple this.noment springpad () Storify trap!t get things done, simplify your Iife AGGREGATION bloomreach Rallyverse 8LOOKBOOKHQ PIXLEE i triplelift FLITE 3 OPTIMIZATION SOCIALFLOW 4 ΑNALΥΤICS squeezeCMM 6 BRANDLE simplereach Kontera ntmukati meRuT 5 AUDIENCE & ©BrightInfo. IDEO Linqia TARGETING MOVABLE MEDIA a ReadyPulse one spot PaperShare. 6 DISTRIBUTION Information is now Social nrelate EXPION Outbrain StudioOne 7 WORKFLOW |kapost NewsCred Percolate 8 LEGAL & COMPLIANCE *Altimeter Group asked content marketing vendors to rank the top three content marketing use cases supported by their platforms. This short list represents #1 rankings only. Want To Learn More? Read Altimeter Group's report The Content Marketing Software Landscape: Marketer eeds and Vendor Solutions Download the report at: ALTIMETER --- ---- I -- --- -- dl.-D

Selecting The Right Content Marketing Software

shared by mariadw on Sep 20
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This Info-graph describes the accurate way to select the Right Marketing software


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