Transcribed
Search Marketing and Long Tail
Search Marketing & The Long Tail agencyside When selecting keyword phrases to target with a paid or organic search campaign, choose wisely. Popular phrases will provide a good amount of traffic, but there is a higher cost and often a lower conversion rate associated with them, Lengthier, more specific phrases are not as popular. However, a Large volume of terms residing under the "Long tail" are often less expensive/competitive, and they can produce better conversion rates compared to their "head" counterparts. RESEARCH PURCHASE INTENT INTENT Long tail KEYWORD VARIETY SPECIFICITY © 2010 agencyside head COMPETITION AOPULARITY
Search Marketing and Long Tail
shared by youcom on Dec 28
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In order to get hits on their site, websites select keyword phrases so people can find them when they look up on search engines. This infographic provides information for the best keywords to use to g...
et the most hits on your site.
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