Transcript

Rural Internet Usage in China

INTERNET USAGE IN RURAL CHINA * Urban Rural 125/700 million rural Chinese people are online. 27.3% of Chinese Internet users are from rural areas. Average Net Income Internet Penetration Rate * Urban: ¥19109 * Rural: ¥5919 18.5% 72.7% Rural User Online Time (Week) 50% * Urban: 19.3 hrs 27.3% * Rural: 15.8 hrs Mobile Internet Education Junior Male Internet Users Rural Internet Users < 30yrs Access High or lower 1.0 1.0 1.0 1.0 0.8 0.8 0.8 0.8 72.7% 65% 62.5% 64% 60% 58% 0.6 0.6 0.6 54% 0.6 0.4 0.4 32.2% 0.4 0.4 0.2 0.2 0.0 0.0 0.0 Search Online Rural mobile Internet users are overwhelm- ingly young males. Engine Use Shopping * Urban 86% 40.8% 74% < 30 62% male * Rural 72% 20.1% Communication Entertainment Financial Information East-West-Connect.com Instant Messaging Blogging Social Media Email Forums Microblogging -- Music Video Writing Online Shop Online Bank Online Payments Stock Trade Travel Booking Group Buying - Search

Rural Internet Usage in China

shared by knawrz on Mar 24
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Although there are over 700 million Chinese people classified as living in rural areas, only about 125 million of them use the Internet. That’s a penetration rate of 18.5%*, far below the urban Chin...

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