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Proof that Search and Display Ads work best together

Unaided Brand Recall of Major Brands by Search and/or Display Ad type viewed Paid Search Organic Search Display Ads ΩΩ ΩΩΩ ΩΩΩΩΩ ΩΩΩ ΩΩΩΩΩΩ ΩΩΩ ΩΩΩΩΩΟ ΩΩΩ ΩΩ ΩΩΩ ΩΩ ΩΩ ΩΩ Ω ΩΩΩ Q ΩΩ ΩΩΩ Ω Ω ΩΩ ΩΩΩ ΩΩ ΩΩΩ. ΩΩΩ Ο Paid + Organic Search Organic Search + Display Ads Brand recall in ΩΩΩ ΩΩΩΩ Control group ΩΩΩ ΩΩ Brand recall in Exposed group No brand recall Each diagram shows the number of people in a group of 100 who recalled all 15 brands without ΩΩΩ ΩΩ Ω Ω Ω Ω Q first being provided a list of the 15 brands. The difference between Control and Exposed groups shows the brand recall uplift generated by each type. the Paid Search + Display Ads Paid + Organic + Display Ads ΩΩΩΩΩ ΩΩ exposure Ο ΟΩ Ω Ω ΩΩΩ 오오 Search and display ads used together generated a marked increase in unaided brand recall, while display or search alone had little or no effect. Exposure to both Paid and Organic search listings gave the highest relative uplift in brand recall. Source: iProspect, "Real Branching Implicalions of Digilal media - an SEM, SEO, & Online Display Achverlisıny Sluxly" concducled armorysl US Interre:l users by ComScore, inc., 2 Nov 2010

Proof that Search and Display Ads work best together

shared by rmmojado on Jan 30
The major search engines have long argued that paid listings can help boost brand awareness and recall. However, data from iProspect and comScore, Inc. shows that search listings alone may have very l...


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