The Preciprocation Process: Easy as Pie

The Preciprocation Process: Easy as Pie. What is Preciprocation? The "preciprocation" concept is simple: promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets or whatever platform or medium you have at your disposal. Link out lavishly to deserving content, even from competitors if appropriate. Use followed links. Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work. Ontolo Prospecting rosE Create social profiles, if you didn't already have one established: facebook and twitter. Visit Ontolo.com to improve your process for finding potential preciprocation targets. Identify 30 potential preciprcation targets known to link out to other resoruces. (Ex. blog content, interviews, round up lists and tutorials) Document site and contact information on to a spreadsheet. Also check for social media profiles, such as Twitter, Linkedin, Facebook or authrority forum. Document these on the spreadsheet. The Setup మ Creation of 10 pieces of high quality content which mention potential link targets using one of the following styles of content Summary of link targets recent post, round up of great resources, tutorial that mentions inspirational tutorials. Remember to share it or tweet it on Facebook and Twitter. digg 8 MO Only after this content has been posted, connect with them via social profiles and/or their email. in SU Leave detailed comment on recent post of preciprocation blog targets. The Process roc Create two variations of a 5 questions interview to send to pre warmed link targets. Engage targets via prefered method of communication to ask for an interview (include predefined questions for the interview, No more than 5) Wait at least a week for a response. Possible Responses: Responded YES Responded MAYBE Responded NO No Response Wait I week to receive answers from interviewee. Make appropriate changes to offer Resend message with original message attached and ask if they are still interested in participating. (Do this NO more than 2 times) Ask if there would be another way we could engage with authoritative content. Not Received Received Yes No Ask if they would rather do the interview over the phone and recommend a time. Thank them for their consideration and move on. Reap the Rewards (Eat the pie) Publish to blog and notify interviewer. Ask them to mention/share with their social community. Collect interviews to create infographic or round-up and publish. Make sure to cite participants for social authority. Promote content to industry resource and additional blogs. Creative infographics by InBusiness, Inc. InBusinesslnc.com | 321-281-8353 In association with ontolo ----- The Preciprocation Process: Easy as Pie. What is Preciprocation? The "preciprocation" concept is simple: promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets or whatever platform or medium you have at your disposal. Link out lavishly to deserving content, even from competitors if appropriate. Use followed links. Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work. Ontolo Prospecting rosE Create social profiles, if you didn't already have one established: facebook and twitter. Visit Ontolo.com to improve your process for finding potential preciprocation targets. Identify 30 potential preciprcation targets known to link out to other resoruces. (Ex. blog content, interviews, round up lists and tutorials) Document site and contact information on to a spreadsheet. Also check for social media profiles, such as Twitter, Linkedin, Facebook or authrority forum. Document these on the spreadsheet. The Setup Creation of 10 pieces of high quality content which mention potential link targets using one of the following styles of content Summary of link targets recent post, round up of great resources, tutorial that mentions inspirational tutorials. Remember to share it or tweet it on Facebook and Twitter. digg 8 MO Only after this content has been posted, connect with them via social profiles and/or their email. in SU Leave detailed comment on recent post of preciprocation blog targets. The Process roc Create two variations of a 5 questions interview to send to pre warmed link targets. Engage targets via prefered method of communication to ask for an interview (include predefined questions for the interview, No more than 5) Wait at least a week for a response. Possible Responses: Responded YES Responded MAYBE Responded NO No Response Wait I week to receive answers from interviewee. Make appropriate changes to offer Resend message with original message attached and ask if they are still interested in participating. (Do this NO more than 2 times) Ask if there would be another way we could engage with authoritative content. Not Received Received Yes No Ask if they would rather do the interview over the phone and recommend a time. Thank them for their consideration and move on. Reap the Rewards (Eat the pie) ew Publish to blog and notify interviewer. Ask them to mention/share with their social community. Collect interviews to create infographic or round-up and publish. Make sure to cite participants for social authority. Promote content to industry resource and additional blogs. Creative infographics by InBusiness, Inc. InBusinesslnc.com | 321-281-8353 In association with ontolo ----- The Preciprocation Process: Easy as Pie. What is Preciprocation? The "preciprocation" concept is simple: promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets or whatever platform or medium you have at your disposal. Link out lavishly to deserving content, even from competitors if appropriate. Use followed links. Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work. Ontolo Prospecting rosE Create social profiles, if you didn't already have one established: facebook and twitter. Visit Ontolo.com to improve your process for finding potential preciprocation targets. Identify 30 potential preciprcation targets known to link out to other resoruces. (Ex. blog content, interviews, round up lists and tutorials) Document site and contact information on to a spreadsheet. Also check for social media profiles, such as Twitter, Linkedin, Facebook or authrority forum. Document these on the spreadsheet. The Setup Creation of 10 pieces of high quality content which mention potential link targets using one of the following styles of content Summary of link targets recent post, round up of great resources, tutorial that mentions inspirational tutorials. Remember to share it or tweet it on Facebook and Twitter. digg 8 MO Only after this content has been posted, connect with them via social profiles and/or their email. in SU Leave detailed comment on recent post of preciprocation blog targets. The Process roc Create two variations of a 5 questions interview to send to pre warmed link targets. Engage targets via prefered method of communication to ask for an interview (include predefined questions for the interview, No more than 5) Wait at least a week for a response. Possible Responses: Responded YES Responded MAYBE Responded NO No Response Wait I week to receive answers from interviewee. Make appropriate changes to offer Resend message with original message attached and ask if they are still interested in participating. (Do this NO more than 2 times) Ask if there would be another way we could engage with authoritative content. Not Received Received Yes No Ask if they would rather do the interview over the phone and recommend a time. Thank them for their consideration and move on. Reap the Rewards (Eat the pie) ew Publish to blog and notify interviewer. Ask them to mention/share with their social community. Collect interviews to create infographic or round-up and publish. Make sure to cite participants for social authority. Promote content to industry resource and additional blogs. Creative infographics by InBusiness, Inc. InBusinesslnc.com | 321-281-8353 In association with ontolo ----- The Preciprocation Process: Easy as Pie. What is Preciprocation? The "preciprocation" concept is simple: promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets or whatever platform or medium you have at your disposal. Link out lavishly to deserving content, even from competitors if appropriate. Use followed links. Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work. Ontolo Prospecting rosE Create social profiles, if you didn't already have one established: facebook and twitter. Visit Ontolo.com to improve your process for finding potential preciprocation targets. Identify 30 potential preciprcation targets known to link out to other resoruces. (Ex. blog content, interviews, round up lists and tutorials) Document site and contact information on to a spreadsheet. Also check for social media profiles, such as Twitter, Linkedin, Facebook or authrority forum. Document these on the spreadsheet. The Setup Creation of 10 pieces of high quality content which mention potential link targets using one of the following styles of content Summary of link targets recent post, round up of great resources, tutorial that mentions inspirational tutorials. Remember to share it or tweet it on Facebook and Twitter. digg 8 MO Only after this content has been posted, connect with them via social profiles and/or their email. in SU Leave detailed comment on recent post of preciprocation blog targets. The Process roc Create two variations of a 5 questions interview to send to pre warmed link targets. Engage targets via prefered method of communication to ask for an interview (include predefined questions for the interview, No more than 5) Wait at least a week for a response. Possible Responses: Responded YES Responded MAYBE Responded NO No Response Wait I week to receive answers from interviewee. Make appropriate changes to offer Resend message with original message attached and ask if they are still interested in participating. (Do this NO more than 2 times) Ask if there would be another way we could engage with authoritative content. Not Received Received Yes No Ask if they would rather do the interview over the phone and recommend a time. Thank them for their consideration and move on. Reap the Rewards (Eat the pie) ew Publish to blog and notify interviewer. Ask them to mention/share with their social community. Collect interviews to create infographic or round-up and publish. Make sure to cite participants for social authority. Promote content to industry resource and additional blogs. Creative infographics by InBusiness, Inc. InBusinesslnc.com | 321-281-8353 In association with ontolo ----- The Preciprocation Process: Easy as Pie. What is Preciprocation? The "preciprocation" concept is simple: promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets or whatever platform or medium you have at your disposal. Link out lavishly to deserving content, even from competitors if appropriate. Use followed links. Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work. Ontolo Prospecting rosE Create social profiles, if you didn't already have one established: facebook and twitter. Visit Ontolo.com to improve your process for finding potential preciprocation targets. Identify 30 potential preciprcation targets known to link out to other resoruces. (Ex. blog content, interviews, round up lists and tutorials) Document site and contact information on to a spreadsheet. Also check for social media profiles, such as Twitter, Linkedin, Facebook or authrority forum. Document these on the spreadsheet. The Setup Creation of 10 pieces of high quality content which mention potential link targets using one of the following styles of content Summary of link targets recent post, round up of great resources, tutorial that mentions inspirational tutorials. Remember to share it or tweet it on Facebook and Twitter. digg 8 MO Only after this content has been posted, connect with them via social profiles and/or their email. in SU Leave detailed comment on recent post of preciprocation blog targets. The Process roc Create two variations of a 5 questions interview to send to pre warmed link targets. Engage targets via prefered method of communication to ask for an interview (include predefined questions for the interview, No more than 5) Wait at least a week for a response. Possible Responses: Responded YES Responded MAYBE Responded NO No Response Wait I week to receive answers from interviewee. Make appropriate changes to offer Resend message with original message attached and ask if they are still interested in participating. (Do this NO more than 2 times) Ask if there would be another way we could engage with authoritative content. Not Received Received Yes No Ask if they would rather do the interview over the phone and recommend a time. Thank them for their consideration and move on. Reap the Rewards (Eat the pie) ew Publish to blog and notify interviewer. Ask them to mention/share with their social community. Collect interviews to create infographic or round-up and publish. Make sure to cite participants for social authority. Promote content to industry resource and additional blogs. Creative infographics by InBusiness, Inc. InBusinesslnc.com | 321-281-8353 In association with ontolo ----- The Preciprocation Process: Easy as Pie. What is Preciprocation? The "preciprocation" concept is simple: promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets or whatever platform or medium you have at your disposal. Link out lavishly to deserving content, even from competitors if appropriate. Use followed links. Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work. Ontolo Prospecting rosE Create social profiles, if you didn't already have one established: facebook and twitter. Visit Ontolo.com to improve your process for finding potential preciprocation targets. Identify 30 potential preciprcation targets known to link out to other resoruces. (Ex. blog content, interviews, round up lists and tutorials) Document site and contact information on to a spreadsheet. Also check for social media profiles, such as Twitter, Linkedin, Facebook or authrority forum. Document these on the spreadsheet. The Setup Creation of 10 pieces of high quality content which mention potential link targets using one of the following styles of content Summary of link targets recent post, round up of great resources, tutorial that mentions inspirational tutorials. Remember to share it or tweet it on Facebook and Twitter. digg 8 MO Only after this content has been posted, connect with them via social profiles and/or their email. in SU Leave detailed comment on recent post of preciprocation blog targets. The Process roc Create two variations of a 5 questions interview to send to pre warmed link targets. Engage targets via prefered method of communication to ask for an interview (include predefined questions for the interview, No more than 5) Wait at least a week for a response. Possible Responses: Responded YES Responded MAYBE Responded NO No Response Wait I week to receive answers from interviewee. Make appropriate changes to offer Resend message with original message attached and ask if they are still interested in participating. (Do this NO more than 2 times) Ask if there would be another way we could engage with authoritative content. Not Received Received Yes No Ask if they would rather do the interview over the phone and recommend a time. Thank them for their consideration and move on. Reap the Rewards (Eat the pie) ew Publish to blog and notify interviewer. Ask them to mention/share with their social community. Collect interviews to create infographic or round-up and publish. Make sure to cite participants for social authority. Promote content to industry resource and additional blogs. Creative infographics by InBusiness, Inc. InBusinesslnc.com | 321-281-8353 In association with ontolo -----