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The Perfect Cart Abandonment Email

SaleCycle THE PERFECT BASKET ABANDONMENT EMAIL 1 WHEN TO SEND THE FIRST EMAIL How long should you wait to send an email when a customer has abandoned a shopping cart or booking form? Here are the average conversion rates from a selection of 200 global brands grouped by sending time: TIME FROM ABANDON CONVERSION FROM SEND RATE 5.2% 20 MINS 4.9% S 40 MINS 4.5% 60 MINS 3.6% 1-4 HRS 3.2% 4-24 HRS 2.6% S. +24 HRS 9.58 TАKEAWAY: SPEED MATTERS Re-engaging the customer within the first 60 minutes of an abandoned basket dramatically increases your conversion rate. Speed is an essential part of a sales recovery email campaign, with a 50% drop in performance after 24 hours. THE SUB JECT LINE What should you include in the subject line to ensure the email gets opened? Here are the average open rates from a selection of 200 global brands grouped by content: 55 58 45 48 35 38 25 20 15 18 PERSONS NAME CUSTOMER SERVICE TONE COMPANY NAME PRODUCT DE TAILS URGENT TONE 53% 52% 38% 44% 46% AVERAGE OPEN RATE (%) TAKEAWAY: TESTING, TESTING, T ESTING No brand or product group is the same. Test different content within your subject line to achieve the best open rates possible. A combination of company name and product details is a safe bet to ensuring an open rate of over 50%. 3 THE EMAIL CONTENT What should you include in the email content to ensure customers go back to the site? Here are the average click through rates for different links across a selection of 200 global brands: 4% 4% CLIENT LOGO NAVIGATION BAR 5% 12% PROMOTIONAL BANNERS TEXT HYPERLINKS 11% 14% CONTINUE SHOPPING Ca COMPLETE YOUR 35% ORDER CINTRO) COMPLETE YOUR bdan ORDER (CART) 5% ninh do a Mo y m. n CART PRODUCTS 1.8% SOCIAL LINKS 8% RECOMMENDATIONS dn adwes % = CLICH THROUGH RATES Vu idkma gaptn ihan magae o Ms dn a da y u td 0.2% UNSUBSCRIBE TАKEAWAY: ONE SMALL STEP.. Good email creative is essential to optimizing a sales recovery campaign. The most successful emails make it easy for customers to get back to the website as quickly as possible, using a variety of links and options. Clear and simple calls to action such as 'Complete Your Order consistently perform best. O VISIT US ONLINE SaleCycle @SaleCycle.com y TWEET US つ 2220 SaleCycle THE PERFECT BASKET ABANDONMENT EMAIL 1 WHEN TO SEND THE FIRST EMAIL How long should you wait to send an email when a customer has abandoned a shopping cart or booking form? Here are the average conversion rates from a selection of 200 global brands grouped by sending time: TIME FROM ABANDON CONVERSION FROM SEND RATE 5.2% 20 MINS 4.9% S 40 MINS 4.5% 60 MINS 3.6% 1-4 HRS 3.2% 4-24 HRS 2.6% S. +24 HRS 9.58 TАKEAWAY: SPEED MATTERS Re-engaging the customer within the first 60 minutes of an abandoned basket dramatically increases your conversion rate. Speed is an essential part of a sales recovery email campaign, with a 50% drop in performance after 24 hours. THE SUB JECT LINE What should you include in the subject line to ensure the email gets opened? Here are the average open rates from a selection of 200 global brands grouped by content: 55 58 45 48 35 38 25 20 15 18 PERSONS NAME CUSTOMER SERVICE TONE COMPANY NAME PRODUCT DE TAILS URGENT TONE 53% 52% 38% 44% 46% AVERAGE OPEN RATE (%) TAKEAWAY: TESTING, TESTING, T ESTING No brand or product group is the same. Test different content within your subject line to achieve the best open rates possible. A combination of company name and product details is a safe bet to ensuring an open rate of over 50%. 3 THE EMAIL CONTENT What should you include in the email content to ensure customers go back to the site? Here are the average click through rates for different links across a selection of 200 global brands: 4% 4% CLIENT LOGO NAVIGATION BAR 5% 12% PROMOTIONAL BANNERS TEXT HYPERLINKS 11% 14% CONTINUE SHOPPING Ca COMPLETE YOUR 35% ORDER CINTRO) COMPLETE YOUR bdan ORDER (CART) 5% ninh do a Mo y m. n CART PRODUCTS 1.8% SOCIAL LINKS 8% RECOMMENDATIONS dn adwes % = CLICH THROUGH RATES Vu idkma gaptn ihan magae o Ms dn a da y u td 0.2% UNSUBSCRIBE TАKEAWAY: ONE SMALL STEP.. Good email creative is essential to optimizing a sales recovery campaign. The most successful emails make it easy for customers to get back to the website as quickly as possible, using a variety of links and options. Clear and simple calls to action such as 'Complete Your Order consistently perform best. O VISIT US ONLINE SaleCycle @SaleCycle.com y TWEET US つ 2220

The Perfect Cart Abandonment Email

shared by SaleCycle on Oct 17
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Taken from results from 200 global brands, this is a quick guide on what makes up the Perfect Cart Recovery email. Go to www.SaleCycle.com/7Steps for more.

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SaleCycle

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Computers
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