Online Publishing: Small vs Big Brands

ONLINE PUBLISHING: SMALL VS. BIG BRANDS TIMELINE: ONLINE BIRTH OF SMALL AND BIG BRANDS ALEXA TRAFFIC RANK 1996 The Washington Post 347 91 The New York Times 1997 41 BBC 2004 400 engadget 2005 Mashable 306 414 TechCrunch Tech meme 6. 2008 753 GAWKER COMPARISON STATISTICS TechCrunch DAILY TRAFFIC RANK TREND ALEXA RANKINGS The New York Times GAWKDIR Tech meme engadge 562 750 408 303 423 89 BBC The Washington Post TechCrunch Mashable DAILY REACH (Percent) ALEXA RANKINGS The New York Times GAWKPIR Techmeme engadget 2.19 1.23 0.39 0.46 0.2 0.36 0.04 0.32 BBC The Washington Post TechCrunch Mashable FOLLOWERS AND FANS OF THE ONLINE PUBLISHING SMALL BRANDS KEY TWITTER FACEBOOK FOLLOWERS FANS TWITTER FOLLOWERS 2,5M 2,2M 2M 1,5M 1,5M 1M 500K 250K 41K 60K FACEBOOK FANS 500K 450K 400K 300K 160K 200K 85K 100K 43K 1к IN FOCUS: GAWKER MEDIA Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. GAW K ER ΜE ΙΑ Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. EVOLUTION OF THE GAWKER MEDIA NETWORK 2002 2003 GAWKER EFARMER GAWKE 2008 2009 MEDIA DEFARMES MEDIA GIZMODO КОТАKU VALLEYWAG GAWKER ME LIFEHACKER GIZMODO КОТАКU GAWKER LIFEHACKER DEADSPIN GAWKER JALOPNIK DEADSPIN JEZEBEL JALOPNIK io9 JEZEBEL io9 Sources: advertising.gawker.com, en.wikipedia.org, www.alexa.com nfographic LABS Tech meme |TechCrunch Mashable wabpebual Tech meme TechCrunch Mashable GAWKER M MEDIA a6pebual JEYWAG MEDA ONLINE PUBLISHING: SMALL VS. BIG BRANDS TIMELINE: ONLINE BIRTH OF SMALL AND BIG BRANDS ALEXA TRAFFIC RANK 1996 The Washington Post 347 91 The New York Times 1997 41 BBC 2004 400 engadget 2005 Mashable 306 414 TechCrunch Tech meme 6. 2008 753 GAWKER COMPARISON STATISTICS TechCrunch DAILY TRAFFIC RANK TREND ALEXA RANKINGS The New York Times GAWKDIR Tech meme engadge 562 750 408 303 423 89 BBC The Washington Post TechCrunch Mashable DAILY REACH (Percent) ALEXA RANKINGS The New York Times GAWKPIR Techmeme engadget 2.19 1.23 0.39 0.46 0.2 0.36 0.04 0.32 BBC The Washington Post TechCrunch Mashable FOLLOWERS AND FANS OF THE ONLINE PUBLISHING SMALL BRANDS KEY TWITTER FACEBOOK FOLLOWERS FANS TWITTER FOLLOWERS 2,5M 2,2M 2M 1,5M 1,5M 1M 500K 250K 41K 60K FACEBOOK FANS 500K 450K 400K 300K 160K 200K 85K 100K 43K 1к IN FOCUS: GAWKER MEDIA Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. GAW K ER ΜE ΙΑ Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. EVOLUTION OF THE GAWKER MEDIA NETWORK 2002 2003 GAWKER EFARMER GAWKE 2008 2009 MEDIA DEFARMES MEDIA GIZMODO КОТАKU VALLEYWAG GAWKER ME LIFEHACKER GIZMODO КОТАКU GAWKER LIFEHACKER DEADSPIN GAWKER JALOPNIK DEADSPIN JEZEBEL JALOPNIK io9 JEZEBEL io9 Sources: advertising.gawker.com, en.wikipedia.org, www.alexa.com nfographic LABS Tech meme |TechCrunch Mashable wabpebual Tech meme TechCrunch Mashable GAWKER M MEDIA a6pebual JEYWAG MEDA ONLINE PUBLISHING: SMALL VS. BIG BRANDS TIMELINE: ONLINE BIRTH OF SMALL AND BIG BRANDS ALEXA TRAFFIC RANK 1996 The Washington Post 347 91 The New York Times 1997 41 BBC 2004 400 engadget 2005 Mashable 306 414 TechCrunch Tech meme 6. 2008 753 GAWKER COMPARISON STATISTICS TechCrunch DAILY TRAFFIC RANK TREND ALEXA RANKINGS The New York Times GAWKDIR Tech meme engadge 562 750 408 303 423 89 BBC The Washington Post TechCrunch Mashable DAILY REACH (Percent) ALEXA RANKINGS The New York Times GAWKPIR Techmeme engadget 2.19 1.23 0.39 0.46 0.2 0.36 0.04 0.32 BBC The Washington Post TechCrunch Mashable FOLLOWERS AND FANS OF THE ONLINE PUBLISHING SMALL BRANDS KEY TWITTER FACEBOOK FOLLOWERS FANS TWITTER FOLLOWERS 2,5M 2,2M 2M 1,5M 1,5M 1M 500K 250K 41K 60K FACEBOOK FANS 500K 450K 400K 300K 160K 200K 85K 100K 43K 1к IN FOCUS: GAWKER MEDIA Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. GAW K ER ΜE ΙΑ Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. EVOLUTION OF THE GAWKER MEDIA NETWORK 2002 2003 GAWKER EFARMER GAWKE 2008 2009 MEDIA DEFARMES MEDIA GIZMODO КОТАKU VALLEYWAG GAWKER ME LIFEHACKER GIZMODO КОТАКU GAWKER LIFEHACKER DEADSPIN GAWKER JALOPNIK DEADSPIN JEZEBEL JALOPNIK io9 JEZEBEL io9 Sources: advertising.gawker.com, en.wikipedia.org, www.alexa.com nfographic LABS Tech meme |TechCrunch Mashable wabpebual Tech meme TechCrunch Mashable GAWKER M MEDIA a6pebual JEYWAG MEDA ONLINE PUBLISHING: SMALL VS. BIG BRANDS TIMELINE: ONLINE BIRTH OF SMALL AND BIG BRANDS ALEXA TRAFFIC RANK 1996 The Washington Post 347 91 The New York Times 1997 41 BBC 2004 400 engadget 2005 Mashable 306 414 TechCrunch Tech meme 6. 2008 753 GAWKER COMPARISON STATISTICS TechCrunch DAILY TRAFFIC RANK TREND ALEXA RANKINGS The New York Times GAWKDIR Tech meme engadge 562 750 408 303 423 89 BBC The Washington Post TechCrunch Mashable DAILY REACH (Percent) ALEXA RANKINGS The New York Times GAWKPIR Techmeme engadget 2.19 1.23 0.39 0.46 0.2 0.36 0.04 0.32 BBC The Washington Post TechCrunch Mashable FOLLOWERS AND FANS OF THE ONLINE PUBLISHING SMALL BRANDS KEY TWITTER FACEBOOK FOLLOWERS FANS TWITTER FOLLOWERS 2,5M 2,2M 2M 1,5M 1,5M 1M 500K 250K 41K 60K FACEBOOK FANS 500K 450K 400K 300K 160K 200K 85K 100K 43K 1к IN FOCUS: GAWKER MEDIA Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. GAW K ER ΜE ΙΑ Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. EVOLUTION OF THE GAWKER MEDIA NETWORK 2002 2003 GAWKER EFARMER GAWKE 2008 2009 MEDIA DEFARMES MEDIA GIZMODO КОТАKU VALLEYWAG GAWKER ME LIFEHACKER GIZMODO КОТАКU GAWKER LIFEHACKER DEADSPIN GAWKER JALOPNIK DEADSPIN JEZEBEL JALOPNIK io9 JEZEBEL io9 Sources: advertising.gawker.com, en.wikipedia.org, www.alexa.com nfographic LABS Tech meme |TechCrunch Mashable wabpebual Tech meme TechCrunch Mashable GAWKER M MEDIA a6pebual JEYWAG MEDA ONLINE PUBLISHING: SMALL VS. BIG BRANDS TIMELINE: ONLINE BIRTH OF SMALL AND BIG BRANDS ALEXA TRAFFIC RANK 1996 The Washington Post 347 91 The New York Times 1997 41 BBC 2004 400 engadget 2005 Mashable 306 414 TechCrunch Tech meme 6. 2008 753 GAWKER COMPARISON STATISTICS TechCrunch DAILY TRAFFIC RANK TREND ALEXA RANKINGS The New York Times GAWKDIR Tech meme engadge 562 750 408 303 423 89 BBC The Washington Post TechCrunch Mashable DAILY REACH (Percent) ALEXA RANKINGS The New York Times GAWKPIR Techmeme engadget 2.19 1.23 0.39 0.46 0.2 0.36 0.04 0.32 BBC The Washington Post TechCrunch Mashable FOLLOWERS AND FANS OF THE ONLINE PUBLISHING SMALL BRANDS KEY TWITTER FACEBOOK FOLLOWERS FANS TWITTER FOLLOWERS 2,5M 2,2M 2M 1,5M 1,5M 1M 500K 250K 41K 60K FACEBOOK FANS 500K 450K 400K 300K 160K 200K 85K 100K 43K 1к IN FOCUS: GAWKER MEDIA Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. GAW K ER ΜE ΙΑ Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. EVOLUTION OF THE GAWKER MEDIA NETWORK 2002 2003 GAWKER EFARMER GAWKE 2008 2009 MEDIA DEFARMES MEDIA GIZMODO КОТАKU VALLEYWAG GAWKER ME LIFEHACKER GIZMODO КОТАКU GAWKER LIFEHACKER DEADSPIN GAWKER JALOPNIK DEADSPIN JEZEBEL JALOPNIK io9 JEZEBEL io9 Sources: advertising.gawker.com, en.wikipedia.org, www.alexa.com nfographic LABS Tech meme |TechCrunch Mashable wabpebual Tech meme TechCrunch Mashable GAWKER M MEDIA a6pebual JEYWAG MEDA ONLINE PUBLISHING: SMALL VS. BIG BRANDS TIMELINE: ONLINE BIRTH OF SMALL AND BIG BRANDS ALEXA TRAFFIC RANK 1996 The Washington Post 347 91 The New York Times 1997 41 BBC 2004 400 engadget 2005 Mashable 306 414 TechCrunch Tech meme 6. 2008 753 GAWKER COMPARISON STATISTICS TechCrunch DAILY TRAFFIC RANK TREND ALEXA RANKINGS The New York Times GAWKDIR Tech meme engadge 562 750 408 303 423 89 BBC The Washington Post TechCrunch Mashable DAILY REACH (Percent) ALEXA RANKINGS The New York Times GAWKPIR Techmeme engadget 2.19 1.23 0.39 0.46 0.2 0.36 0.04 0.32 BBC The Washington Post TechCrunch Mashable FOLLOWERS AND FANS OF THE ONLINE PUBLISHING SMALL BRANDS KEY TWITTER FACEBOOK FOLLOWERS FANS TWITTER FOLLOWERS 2,5M 2,2M 2M 1,5M 1,5M 1M 500K 250K 41K 60K FACEBOOK FANS 500K 450K 400K 300K 160K 200K 85K 100K 43K 1к IN FOCUS: GAWKER MEDIA Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. GAW K ER ΜE ΙΑ Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of 20 million US readers. EVOLUTION OF THE GAWKER MEDIA NETWORK 2002 2003 GAWKER EFARMER GAWKE 2008 2009 MEDIA DEFARMES MEDIA GIZMODO КОТАKU VALLEYWAG GAWKER ME LIFEHACKER GIZMODO КОТАКU GAWKER LIFEHACKER DEADSPIN GAWKER JALOPNIK DEADSPIN JEZEBEL JALOPNIK io9 JEZEBEL io9 Sources: advertising.gawker.com, en.wikipedia.org, www.alexa.com nfographic LABS Tech meme |TechCrunch Mashable wabpebual Tech meme TechCrunch Mashable GAWKER M MEDIA a6pebual JEYWAG MEDA