The Next Wave in Mobile App Commerce

The next wave in mobile app commerce Streams to success This infographic is free to distribute providing the author is given full credit. The carriers and their app decks were the source •Carrier controlled apps •Simple games and ringtones •Charged to the phone bill •User identified by mobile River of number Payment River of Sophistication Independent app stores widened the channels •Easier submission for more © Copyright: developers •Useful apps, lifestyle apps •A choice of payment methods Wmode Inc. 2010 www.wmode.com All rights reserved River of Identity •User had an account with each Management River of store Distribution Handset app stores opened the floodgates The Lake of Affiliate Commerce Exchange •Apps via the phone provider •Variety / Saas / subscription •Flexible billing / iTunes / in-app •The birth of web apps and open E-commerce companies Saas providers Content providers VARS Developers Service providers Carriers Publishers App providers standards ISVS Social networking Media companies OEMS The Lake of Affiliate Commerce Exchange This infographic illustrates the changing nature of the app economy by comparing a cross section of some of the evolving challenges shown as our independent rivers that now converge into one large interconnected lake. The analysis looks at how the channels to market have widened, how apps have matured, how payments have flowed, and how user identity and sign-on has moved from a mere trickle to a waterfall. The lake has become a body of water where money flows in many directions and where almost every major organization in the space wants to float. •Everyone has an app store strategy •Bundled suites of apps •Complex payment and settlement systems •Federated IDs Author: Terry Hughes, Head of Market Development, Wmode. www.affiliatecommerceexchange.com The developer's flow to mass monetization The next wave in mobile app commerce Streams to success This infographic is free to distribute providing the author is given full credit. The carriers and their app decks were the source •Carrier controlled apps •Simple games and ringtones •Charged to the phone bill •User identified by mobile River of number Payment River of Sophistication Independent app stores widened the channels •Easier submission for more © Copyright: developers •Useful apps, lifestyle apps •A choice of payment methods Wmode Inc. 2010 www.wmode.com All rights reserved River of Identity •User had an account with each Management River of store Distribution Handset app stores opened the floodgates The Lake of Affiliate Commerce Exchange •Apps via the phone provider •Variety / Saas / subscription •Flexible billing / iTunes / in-app •The birth of web apps and open E-commerce companies Saas providers Content providers VARS Developers Service providers Carriers Publishers App providers standards ISVS Social networking Media companies OEMS The Lake of Affiliate Commerce Exchange This infographic illustrates the changing nature of the app economy by comparing a cross section of some of the evolving challenges shown as our independent rivers that now converge into one large interconnected lake. The analysis looks at how the channels to market have widened, how apps have matured, how payments have flowed, and how user identity and sign-on has moved from a mere trickle to a waterfall. The lake has become a body of water where money flows in many directions and where almost every major organization in the space wants to float. •Everyone has an app store strategy •Bundled suites of apps •Complex payment and settlement systems •Federated IDs Author: Terry Hughes, Head of Market Development, Wmode. www.affiliatecommerceexchange.com The developer's flow to mass monetization The next wave in mobile app commerce Streams to success This infographic is free to distribute providing the author is given full credit. The carriers and their app decks were the source •Carrier controlled apps •Simple games and ringtones •Charged to the phone bill •User identified by mobile River of number Payment River of Sophistication Independent app stores widened the channels •Easier submission for more © Copyright: developers •Useful apps, lifestyle apps •A choice of payment methods Wmode Inc. 2010 www.wmode.com All rights reserved River of Identity •User had an account with each Management River of store Distribution Handset app stores opened the floodgates The Lake of Affiliate Commerce Exchange •Apps via the phone provider •Variety / Saas / subscription •Flexible billing / iTunes / in-app •The birth of web apps and open E-commerce companies Saas providers Content providers VARS Developers Service providers Carriers Publishers App providers standards ISVS Social networking Media companies OEMS The Lake of Affiliate Commerce Exchange This infographic illustrates the changing nature of the app economy by comparing a cross section of some of the evolving challenges shown as our independent rivers that now converge into one large interconnected lake. The analysis looks at how the channels to market have widened, how apps have matured, how payments have flowed, and how user identity and sign-on has moved from a mere trickle to a waterfall. The lake has become a body of water where money flows in many directions and where almost every major organization in the space wants to float. •Everyone has an app store strategy •Bundled suites of apps •Complex payment and settlement systems •Federated IDs Author: Terry Hughes, Head of Market Development, Wmode. www.affiliatecommerceexchange.com The developer's flow to mass monetization The next wave in mobile app commerce Streams to success This infographic is free to distribute providing the author is given full credit. The carriers and their app decks were the source •Carrier controlled apps •Simple games and ringtones •Charged to the phone bill •User identified by mobile River of number Payment River of Sophistication Independent app stores widened the channels •Easier submission for more © Copyright: developers •Useful apps, lifestyle apps •A choice of payment methods Wmode Inc. 2010 www.wmode.com All rights reserved River of Identity •User had an account with each Management River of store Distribution Handset app stores opened the floodgates The Lake of Affiliate Commerce Exchange •Apps via the phone provider •Variety / Saas / subscription •Flexible billing / iTunes / in-app •The birth of web apps and open E-commerce companies Saas providers Content providers VARS Developers Service providers Carriers Publishers App providers standards ISVS Social networking Media companies OEMS The Lake of Affiliate Commerce Exchange This infographic illustrates the changing nature of the app economy by comparing a cross section of some of the evolving challenges shown as our independent rivers that now converge into one large interconnected lake. The analysis looks at how the channels to market have widened, how apps have matured, how payments have flowed, and how user identity and sign-on has moved from a mere trickle to a waterfall. The lake has become a body of water where money flows in many directions and where almost every major organization in the space wants to float. •Everyone has an app store strategy •Bundled suites of apps •Complex payment and settlement systems •Federated IDs Author: Terry Hughes, Head of Market Development, Wmode. www.affiliatecommerceexchange.com The developer's flow to mass monetization The next wave in mobile app commerce Streams to success This infographic is free to distribute providing the author is given full credit. The carriers and their app decks were the source •Carrier controlled apps •Simple games and ringtones •Charged to the phone bill •User identified by mobile River of number Payment River of Sophistication Independent app stores widened the channels •Easier submission for more © Copyright: developers •Useful apps, lifestyle apps •A choice of payment methods Wmode Inc. 2010 www.wmode.com All rights reserved River of Identity •User had an account with each Management River of store Distribution Handset app stores opened the floodgates The Lake of Affiliate Commerce Exchange •Apps via the phone provider •Variety / Saas / subscription •Flexible billing / iTunes / in-app •The birth of web apps and open E-commerce companies Saas providers Content providers VARS Developers Service providers Carriers Publishers App providers standards ISVS Social networking Media companies OEMS The Lake of Affiliate Commerce Exchange This infographic illustrates the changing nature of the app economy by comparing a cross section of some of the evolving challenges shown as our independent rivers that now converge into one large interconnected lake. The analysis looks at how the channels to market have widened, how apps have matured, how payments have flowed, and how user identity and sign-on has moved from a mere trickle to a waterfall. The lake has become a body of water where money flows in many directions and where almost every major organization in the space wants to float. •Everyone has an app store strategy •Bundled suites of apps •Complex payment and settlement systems •Federated IDs Author: Terry Hughes, Head of Market Development, Wmode. www.affiliatecommerceexchange.com The developer's flow to mass monetization