Mobile Marketing: What's With the Attitudes?

1. DO PEOPLE ACTUALLY LIKE OFFERS MOBILE MARKETING ON THEIR MOBILE PHONES? WHATS WITH THEATITUDES? 65% 129% 16%. of smartphone owners are open receiving offers on their mobile phones to are turned off by them don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 5240 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade 15% are open to offers from third party advertisers of smartphone users prefer receiving offers from their mobile operators wouldn't mind plan, top-up discounts etc) third party ads 5. THROUGH WHAT of smartphone users prefer upgrade plan offers tailored to their usage and needs MOBILE CHANNEL 4. WHAT SORT OF MOBILE PRODUCTS AND SERVICES? DO PEOPLE PREFER RECEIVING OFFERS? 275 12% 113 via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES per month. CONSUMER RESPONCE IS SMS BUT BE WARNED: WOULD 72% CHANGE PROVIDER IF THEY RECEIVED THIRD PARTY ADS. 4upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) 1. DO PEOPLE ACTUALLY LIKE OFFERS МОBILE MARKETING ON THEIR MOBILE PHONES? WHATS WITH THEATITUDES? 65% 129% 16%. of smartphone owners are open receiving offers on their mobile phones to are turned off by them don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 5240 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade 15% are open to offers from third party advertisers of smartphone users prefer receiving offers from their mobile operators wouldn't mind plan, top-up discounts etc) third party ads 5. THROUGH WHAT of smartphone users prefer upgrade plan offers tailored to their usage and needs MOBILE CHANNEL 4. WHAT SORT OF MOBILE PRODUCTS AND SERVICES? DO PEOPLE PREFER RECEIVING OFFERS? 275 12% 113 via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES per month. CONSUMER RESPONCE IS SMS BUT BE WARNED: WOULD 72% CHANGE PROVIDER IF THEY RECEIVED THIRD PARTY ADS. 4upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) 1. DO PEOPLE ACTUALLY LIKE OFFERS МОBILE MARKETING ON THEIR MOBILE PHONES? WHATS WITH THEATITUDES? 65% 129% 16%. of smartphone owners are open receiving offers on their mobile phones to are turned off by them don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 5240 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade 15% are open to offers from third party advertisers of smartphone users prefer receiving offers from their mobile operators wouldn't mind plan, top-up discounts etc) third party ads 5. THROUGH WHAT of smartphone users prefer upgrade plan offers tailored to their usage and needs MOBILE CHANNEL 4. WHAT SORT OF MOBILE PRODUCTS AND SERVICES? DO PEOPLE PREFER RECEIVING OFFERS? 275 12% 113 via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES per month. CONSUMER RESPONCE IS SMS BUT BE WARNED: WOULD 72% CHANGE PROVIDER IF THEY RECEIVED THIRD PARTY ADS. 4upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) 1. DO PEOPLE ACTUALLY LIKE OFFERS МОBILE MARKETING ON THEIR MOBILE PHONES? WHATS WITH THEATITUDES? 65% 129% 16%. of smartphone owners are open receiving offers on their mobile phones to are turned off by them don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 5240 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade 15% are open to offers from third party advertisers of smartphone users prefer receiving offers from their mobile operators wouldn't mind plan, top-up discounts etc) third party ads 5. THROUGH WHAT of smartphone users prefer upgrade plan offers tailored to their usage and needs MOBILE CHANNEL 4. WHAT SORT OF MOBILE PRODUCTS AND SERVICES? DO PEOPLE PREFER RECEIVING OFFERS? 275 12% 113 via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES per month. CONSUMER RESPONCE IS SMS BUT BE WARNED: WOULD 72% CHANGE PROVIDER IF THEY RECEIVED THIRD PARTY ADS. 4upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) 1. DO PEOPLE ACTUALLY LIKE OFFERS МОBILE MARKETING ON THEIR MOBILE PHONES? WHATS WITH THEATITUDES? 65% 129% 16%. of smartphone owners are open receiving offers on their mobile phones to are turned off by them don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 5240 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade 15% are open to offers from third party advertisers of smartphone users prefer receiving offers from their mobile operators wouldn't mind plan, top-up discounts etc) third party ads 5. THROUGH WHAT of smartphone users prefer upgrade plan offers tailored to their usage and needs MOBILE CHANNEL 4. WHAT SORT OF MOBILE PRODUCTS AND SERVICES? DO PEOPLE PREFER RECEIVING OFFERS? 275 12% 113 via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES per month. CONSUMER RESPONCE IS SMS BUT BE WARNED: WOULD 72% CHANGE PROVIDER IF THEY RECEIVED THIRD PARTY ADS. 4upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) 1. DO PEOPLE ACTUALLY LIKE OFFERS МОBILE MARKETING ON THEIR MOBILE PHONES? WHATS WITH THEATITUDES? 65% 129% 16%. of smartphone owners are open receiving offers on their mobile phones to are turned off by them don't know 3. WHAT KIND OF OFFERS SHOULD MOBILE OPERATORS PROVIDE? 2. FROM WHOM? don't know 5240 40% 8% of smartphone owners prefer receiving offers concerning mobile products only (upgrade 15% are open to offers from third party advertisers of smartphone users prefer receiving offers from their mobile operators wouldn't mind plan, top-up discounts etc) third party ads 5. THROUGH WHAT of smartphone users prefer upgrade plan offers tailored to their usage and needs MOBILE CHANNEL 4. WHAT SORT OF MOBILE PRODUCTS AND SERVICES? DO PEOPLE PREFER RECEIVING OFFERS? 275 12% 113 via advertising on mobile internet via advertising on mobile applications are positive towards general discounts would like suggestions for a general mobile phone upgrade. 15% 10% 6. HOW OFTEN? 75%SMS of smartphone users would like to get notified for new offers via 83% 2% THE MOST EFFECTIVE MOBILE MARKETING MEDIUM FOR ELICITING up to TWICE a month. more than 5 TIMES per month. CONSUMER RESPONCE IS SMS BUT BE WARNED: WOULD 72% CHANGE PROVIDER IF THEY RECEIVED THIRD PARTY ADS. 4upstream We switch your customers on. YouGov Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+)