Local Search: The Numbers Behind the Search

ENUMB3RS BEHIND the SEARCH 70 what is HA: LOCAL SEARCH? Search engine queries entered by a user with a specific geographic location specified either by keyword or GPS location tracking. HA:H STEADYRAIN" 97% of consumers search for local businesses online DETQUR where does LOCAL SEARCH HAPPEN? yelp bing Aol. Gowalla Review Sites & Search Engines Social Networks Go gle foursquare O citysearch.com YAHOO! Go gle places superpages.com YAHOO! A YellowPages LOCAL Local Internet Yellow Pages Search Sites O Google dexknows. bing AYellow Book LOCAL how much do they STEADYRAIN O SEARCH? SEARCH 73% ENGINES INTERNET ) 7% YELLOW PAGES LOCAL 9% SEARCH SITES REVIEW SITES / 10% SOCIAL NETWORKS how many NO PARKING SEARCHES? 13% of all online searches are related to local across the three major portals SEARCH ENGINES INTERNET YELLOW PAGES 2.3 billion 434 million local searches monthly local searches monthly internet yellow pages and HAi:: LOCAL SEARCH ENGINES SPEED LIMIT Go gle 185 bing LOCAL 31 YAHOO! 33 mapquest m 27 INTERNET YELLOWPAGES 145 MILLIONS OF SEARCHES IN JAN 2011 why are they SEARCHING? of searchers want to know 18% about business offerings 41% find contact information of searchers are trying to 70 of searchers are looking 08% to purchase specific products or services of searchers are reading 12% reviews or researching 22% of searchers need an address or directions O LOMO! то LOCAL & MOBILE Smart phone users that use search engines on their phone 77% D Searches that lead to an action (purchases, visits, or calls) 90% Smart phone users have looked for local info 95% D00 Smart phone searchers that take action within a day 88% Smart phone users that have contacted a business 77% D 00 61% 59% A CALLED VISITED who is SEARCHING? 25 lli. 20 15 10 Under 18-24 25 - 34 35 -44 45 - 54 55-64 65+ 17 ILocal Portals IInternet Yellow Pages O WORKS CITED The State of Local Business Search - comScore http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/State_of_Local_Business_Se arch Clickz http://www.clickz.com/clickz/column/2072688/stats-mobile-search Google https://accounts.google.com/ServiceLogin?service=lbc&continue=https://www.google.com/local/add%3 Fservice%3Dlbc HA: STEADYRAIN internet strategy, design & development