LaunchRock: 1.5 Million People Later

OVER 1600,000 ONE & A HALF MILLION PEOPLE 1,200,000 B00,000 40,000 HAVE SIGNED UP THROUGH THE lawnchrock JAN FEB MAR APR MAY JUN JUL AUG SEP OCT CONVERSION TYPE PLATFORM 32% REFERRERED 68% DIRECT one of our customers, Signups has signed up over 210,000 customers since June. 200,000 150,000 Their LaunchRock page is converting at 15%. Many of these signups are coming through referrals: 100,000 50,000 67% 33% DIRECT REFERRAL JUNE JULY AUG SEPT ост Another customer, Zovo has 25 generations of shares in their list. The more generations (think friend of a friend of a friend of a friend) the healthier the campaign. 50 SIGNUPS GENERATIONS 21-25 GENERATIONS GENERATIONS GENERATIONS GENERATIONS 1-5 6-10 11-15 16-20 Conversion rates indicate how compelling a page is for people, and the % of conversions that come through referrals indicate the strength of relationships within the list: STYLEMINT Żaarly Zovo 94% 6% DIRECT REFERRAL VISITS VISITS 20.5% CONVERSION RATE 18.6% CONVERSION RATE PlaneRed 67% 33% REFERRAL DIRECT SIGNUPS SIGNUPS It is important not only to acquire new users but also to understand them, and begin to build a relationship with them. in SEARCH SOCIAL RELATIONSHIP At launchrock, we get users.

LaunchRock: 1.5 Million People Later

shared by LaunchRock on Nov 13
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At LaunchRock, we *get* users.



Caleb Plain


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