Latest Trends in Digital Marketing

LATEST TRENDS IN DIGITAL MARKETING 00000000 00000 000 Digital landscape has evolved drastically over the past couple of years and today, it is one of the crucial elements that determines the success of a business. 1 ARTIFICIAL INTELLIGENCE (AI) Al allows businesses to create a strategy that is highly customer centric by optimizing the collection of customer information and filtering the valid data. With these analysed data, marketers can easily and accurately identify customer needs and offer the right solutions. 2 VOICE SEARCH Voice search shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online. We're not quite at the commonly cited prediction that 50% of searches will be driven by voice in 2020 3 VISUAL SEARCH Instead of typing a description into Google, users can now upload an image and get information about an item just from a picture. If they're uploading a plant photo, the search returns species information, while a landmark image will return historical data. AUTOMATED BIDDING To get the best possible results from a Google Ads campaign, Ads specialists analyze every piece of data and continuously tweak and adjust keywords, bids, and ad phrasing. While this obsessive attention to detail gets results, it's exhausting. 5 LIVE VIDEO The live video industry is expected to be worth over $70 billion by 2021. Live video is incredibly popular with consumers, and people spend three times longer watching live video than they do watching pre-recorded video. 6 NO-CLICK SEARCH Generally, when you have a question, you type your question into Google, hit enter, sometimes, the answer is suggested to you in a paragraph at the top of the result page in a box. This is what's called a no-click search. ACCOUNT- BASED MARKETING $ Although corporations aren't people, their C-suites certainly are staffed by them. Specifically, by people with widely divergent interests. The chief financial officer wants to know how the widget you make will save steps in the manufacturing process, saving time. And time, as we all know, is money. Contact DigiFix, a leading Australian Digital Marketing DIGI Agency for an end-to-end digital marketing solution